Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economical crisis and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis states. The surviving dealer body has become nimble and able to respond to all new marketing demands.Among those are the increased demands of…
ContinueAdded by Chip King on February 27, 2012 at 2:34pm — 4 Comments
By now you have a completed December 2011 Financial. (If you don't, all I can say is WOW)
Look in the box that says "Profit/Loss".
Are you happy with what you see? Would you say that 2011 was a good year an average year or a "I'm gonna have a stroke!" year?
Whatever your results your EOY(End of the Year) statement is a CTA (Call To Action) for 2012.
Here are 3 Calls To Action you might want to look at if you a looking to KSA in 2012. (You can figure that one…
ContinueAdded by Leonard Buchholz on February 27, 2012 at 10:27am — 2 Comments
Added by Justin Braun on February 27, 2012 at 10:03am — No Comments
There has been a lot of discussion on the various automotive social networks about SEO of late. That's good - dealers need to stay focused on search despite all of the other things out there that are pulling our attention away from the single most powerful traffic-driving tool to our websites.
One thing that hasn't been discussed enough is the art and science of keyword research. I often field questions from dealers asking why this keyword or that keyword doesn't show them. They're…
ContinueAdded by JD Rucker on February 27, 2012 at 4:50am — No Comments
Hello Dealer Elite Members,
I have been working with Dealerships all over North America for quite a while now. The thing that amazes me every day is that dealers, service writers, Sales Managers and Sales people fail to capture the information they need to follow up their customers every day.
Step One: Ask Great Questions
If you don't ask the right way you will not get the information you need.
Step Two: Make sure there is a benefit for…
ContinueAdded by Ian nethercott on February 26, 2012 at 10:06pm — No Comments
These are the two newest additions to the AutoDealerTarget Lineup. We added these service offerings in response…
ContinueAdded by John Miller on February 25, 2012 at 4:02pm — No Comments
Happiness can be attained just like anything else. Do you have a strategy for increasing your happiness?
At the end of the day people want to be happy, more than anything else. This has been a driving force of Man for thousands of years. You want to be happy in your work, your family, your community, your free time and in all your activities. You want more happiness in your life.
I have never understood the point of the phrase: “money won't make you happy”, because…
Added by Grant Cardone on February 25, 2012 at 1:52pm — 1 Comment
Loyalty. What does it even mean? The first thing I think of for some reason is my two-year-old Golden Retriever, Sophie. Dogs are always synonymous with loyalty simply by their attitude. They are always there (except when they run down the street) always happy, always interested in what you are doing. Their genuine feelings towards you make you value them even more. As a dog owner, you strive to make them feel appreciated and loved through a variety of ways. Whether…
Added by Mark Peterson on February 24, 2012 at 4:05pm — 4 Comments
Carfax has a very unique business model. Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee). The exclusivity…
ContinueAdded by Adam Barish on February 24, 2012 at 2:26pm — 18 Comments
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.
Here are a couple of additional things your car dealership should be keeping an eye on to keep your SEO efforts top-notch as the search landscape continues to change:…
ContinueAdded by Ali Amirrezvani on February 24, 2012 at 11:34am — No Comments
This Job will pay between $100,000 and $140,000.
Must have Ford Experience
10 years of Automotive Reatail
Must live in Florida
Call Chris Saraceno at 321-960-6133 or email resume to cbskmc@aol.com
Added by DealerELITE on February 24, 2012 at 11:33am — No Comments
What would be the one word to describe what a Service Department needs these days to compete?
There are so many to choose from. However, the one word that keeps coming up when I visit Dealerships across the country is adaptability.
The Dealerships that are doing well, adapt to changing market conditions and Customer demands.
Even if this is your first day in a Dealership, you know that the ability to adapt is the key to Exceeding Expectations.
The dictionary tells…
ContinueAdded by Leonard Buchholz on February 24, 2012 at 11:00am — 1 Comment
If your website isn't built on a true content management system (CMS) that allows you to put up pages in minutes without technical experience, don't read this article. It'll only make you jealous.
If you are on one of the various platforms (TK Carsites, Dealer.com, etc) that has a robust and easy-to-use CMS, today's the day to start using it more often. Google (and…
ContinueAdded by JD Rucker on February 24, 2012 at 10:51am — 6 Comments
Is anyone reading this old enough to remember travel agents and travel companies? The Internet eventually killed them and rolled them all into Expedia, Priceline, etc. I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up companies and agents as fast as he could: He was convinced he was…
ContinueAdded by Keith Shetterly on February 23, 2012 at 4:08pm — No Comments
USA Today talks to TK Carsites' Richard Valenta and Matt Funk about how dealerships use social media to sell more cars. Before customers visit the inventory lot, they've already visited the dealer's website.
Read the full article @…
ContinueAdded by Brian Torrez on February 23, 2012 at 1:09pm — No Comments
How often do your sales consultants or sales managers have to respond like this to customers to whom they’ve just presented or demonstrated a used vehicle?
“Don’t worry about that clunking noise we heard. I’ll have a technician get it fixed in a jiffy.”
“That smell will go away as soon as the carpets are thoroughly dried out.”
“After we do a front end alignment, it won’t pull to the right…
ContinueAdded by Garry House on February 23, 2012 at 12:19pm — No Comments
The following article is authored by, and reprinted with permission of, Kenneth Shilson, founder and president of the National Alliance of Buy Here, Pay Here Dealers.
Franchise dealers enter 2012 with many of the same challenges they have faced for the last 24 months: a) excess facilities; b) needing more vehicle sales; c) declining credit scores of their customers; and d) tougher credit approvals from financing subprime sources. In response, many are looking at…
ContinueAdded by Garry House on February 23, 2012 at 12:00pm — No Comments
I was recently retained to "clean up" an automotive group's warranty departments at a few of their locations - they were dealing with aging claims, manufacturer reduction of claim submission deadlines, bottom right hand drawer syndrome - the normal stuff.
As the days went on, I continued to find an amazing amount of infractions to the established warranty policy and procedure guidelines for claims compliance. I presented my finding to the head honchos and the respective general…
ContinueAdded by Christopher Akin on February 22, 2012 at 9:36pm — No Comments
Added by Jody DeVere on February 22, 2012 at 6:22pm — 3 Comments
Is there an actual president out there that will help the Syrian People? Enough is enough for crying out loud. It's a sad time in our history when you're scared of Russia and China.
Added by Alan Heath on February 22, 2012 at 6:17pm — No Comments
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