You Have Social Media Marketing Plan for 2012.....Right?

Social Media is marketing and everything we do on-line reflects our “brand”. You need to think through the process about what you want to achieve in your Social Media efforts and set goals and objectives to know how effective your efforts really are.

Used properly it will achieve your branding goals…

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

By now most have their wish list for the New Year …?

Annual Forecast should be turned in as well…

That doesn’t mean taking last years and simply changing the date either!

Along with the forecast should also be a well thought out game plan of attack.

How much thought do we really put into that plan?

Is it a punishment?…

Human nature doesn’t believe a penny saved is the same as a penny earned. That is one of the reasons why the field of sales is preferable to other fields. The real worth of a salesperson is sure to be appreciated and adequately rewarded. No other employee can raise their own pay. If we are not succeeding, the fault is not with the field, but with us as sales people.

Salesmanship is the art of selling. Many people believe a successful salesperson is born, not made, that they succeed…

Recently I started consulting for an automotive group.  A few of their stores were in serious trouble with warranty claims that were aging and an outstanding accounts receivable that just seemed to keep growing.  They had a wonderful person performing the claims input.  She was a very nice person.  Always on time.  Never took a longer lunch break than was allowed.  They told me that she never once called in sick the entire time of her employment.  Matter of fact, she didn't even join in…

Are you interested in improving yourself? or are you only interested in changing your circumstances? - Dave Blanchard

Real Honesty Check here for sure....

Are you opened to the possibility that you can't do the second without doing the first?

In 2012 I am committed to a healthier lifestyle.  I'm committed to being the best father I can be.  I'm committed to giving, giving, giving more value to my clients than they pay for.  I'm committed to feeding my brain positive…

QR CODES FOR BUSINESS ~ Have you used one lately?

Quick Response Codes – commonly known as QR Codes – were first invented in Japan over a decade ago, where they were used by automotive…

I have always believed there is a valid reason why dealership website designers include a “Used Vehicle Specials (UVS)” page in their master plan. Because if I were a used vehicle prospect cruising dealers’ websites, when I click on “Used Vehicles” and a drop-down appears with one of the choices being “Specials” (or “Featured Vehicles”), I would certainly go there first before taking a deep dive into the overall used vehicle inventory. However, most dealership managers must not think that…

Hopefully many dealers have had their strategic planning meetings with their staff and set goals for next year.  Identified their Strengths, Weaknesses, Opportunities and Threats...established the tactics they will use to accomplish their goals. Mind maps are helpful tools you might consider...many free or inexpensive mind mapping tools are available online or as apps for ipads and such.  I use ithoughts on the ipad.  A good friend prefers the web based …

Good Morning to all.  

           Imagine, just for a moment, you and each of your representatives were able to save one deal a day.  How much easier would each month, quarter and year be?   How much less scrambling at the end of the month might there be? Scrambling means shortcutting, less follow up and cherry picking.  So to “BDC or not to BDC” seems to be the question…

Objections should be embraced, welcomed, cherished, tolerated, tackled ,…

Not avoided, ignored, threatened, discouraged, or disgusted by…

After all an “Objection” is not at all complete “Rejection”

If I were to ask the woman of my dreams out I would much rather deal with an objection,

I’m…

   Ever notice that the one thing that every sales trainer has in common is that they all speak of the importance of attitude. Attitude is the most important asset that a person can possibly have. I have seen my own personal attitude close deals and I have seen it lose deals. Even when a deal is lost, your attitude toward the whole experience is what determines how your next transaction ends.

    Think about it. Charles Swindol, Dale Carnegie, Tom Hokins, Grant…

I am GIVING AWAY $1,000 CASH… (AGAIN!)

Take a look at http://www.automotiveinternetsales.com This is REAL... I JUST Gave Away $1,000 CASH the other day!  

I am so thankful for being a Car Salesman. I can NOT imagine what my life would have been if I never stepped foot onto that showroom floor and…

We all have one week of work before 2011 becomes a collection of files to be stored away.  Sure, we'll go back and get some things for this years taxes.  Perhaps even take a look at some trends that occurred during the year.  But what are the things that will make 2012 a better year for you?  Chances are, there will be talk of improvement, higher numbers, better grosses, and maybe even a reduction in expenses.  But, it will all fade before the Christmas decorations are taken down.

In…

10)  TRUEChair to promote fair pricing for furniture

 9)  TRUECarat to assist in jewelry purchases

 8)  TRUECrib keeping real estate on the up-n-up

 7)  TRUECat either for pet-stores or brothels

 6)  TRUECarriage fair transportation pricing in Amish communities (cost to dealers is 1 goat)

 5)  TRUECall equal phone service for all

 4)  TRUECow (do you know the "actual" cost of a gallon of milk or pound of beef?)

 3)  TRUECustomer (buyers aren't…

We all know there is a tremendous amount of money spent by the dealer body to advertise their dealership and all the services and products sold. Some of this advertisement is not accounted for because of poor tracking and other parts of it are sometimes used to "keep their name out there."

With all of my valued clients around the country, I continue to ask the decision makers in each department to look for the potential employee who can become a "farmer" more than a "hunter". With…

As the TrueCar debate rages on, one thing is certain: there is going to be increased scrutiny on auto sales practices by a number of state regulatory agencies. While TrueCar has a number of challenges to overcome and may be forced to alter their business model, the real concern is how these legal issues may affect dealers. Several state authorities have indicated that they will hold dealers responsible for any violations. It’s important that dealers are aware of these issues and protect…