I love watching good, strong short motivational videos.  I just watched the Steve Job commencement address at Stanford, though it was 15 minutes long it's Steve Jobs...So I was entertained.  My personal favorite under ten minutes is Anthony Robbins telling the Sylvester Stallone Story.   I am curious who might have other great motivational stuff for me to listen to (Short and to the point to get my day going) and share with everyone here.  Thank you in advance for any thoughts and…

I tweaked a speech by General Patton for a sales meeting; enjoy...

"Sales staff, this stuff that some sources sling around about Lithia wanting out of this sales war, not wanting to sell, is a crock of bull. Lithians love to fight and to sell, traditionally. All real Lithians love the sting and clash of negotiating. You are here today for three reasons. First, because you are here to provide for your families and your loved ones. Second, you are here for your own self respect, because…

Volkswagen Dealership located in the Carolinas is seeking a qualified and motivated candidate to fill the position of automotive sales manager. Candidate must have extensive successful experience running a Volkswagen Store as well as possess team building and leadership skills. Ideal candidate will be able to seize Volkswagen momentum to grow business.

This is a long-range career opportunity with generous compensation, flexible schedule and full benefits package. There are unlimited…

I've been known to buy things that I don't need. 

I'm not a hoarder. You won't see me on A&E, at least not yet.  I prefer to call myself a "Supporter of a Good Salesman."

That being said, I'm a tough girl to sell. I have years and years of bad relationships and mommy/daddy issues that can attest to this. Also a monthly visit to a therapist who will state in a court of law, that I don't buy it…

Jump In - I'll Send You An Invite!

I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started.

You…

Why are dealerships and dealer management so afraid of change? Naturally all human beings are afraid of change and reluctant since this requires breaking habits and stepping into the unknown. Successful businesses all require change, it is necessary in order to excel and be more productive. We need change to impact the way our employees and staff operate and function daily so that business can be more productive and be more affective. Quality Control! You…

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

Here is a screenshot of Google Portland:

 …

Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that.

What do I mean by that? Facebook provides analytics on a per post basis. Use those to determine what types of content are causing your fans to interact with you. If people like jokes, post jokes. If people like to answer fun questions, ask fun questions. It’s that simple. I think…

What have you done to lead yourself these days???

Have you read any books??

Gone to any seminars??

Listened to an audio presentation??

Too many times we take what we have learned years ago and continue to apply it to today’s world.

That philosophy…… is simply not going to work.

Take a look around. We are living in an age where change happens so fast that we sometimes don’t even notice it. The age…

One Step At A Time

Learn to love yourself enough so that when someone enters your life that treats you negatively,

you can stand up for yourself and have the strength to let them go.…

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3^rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of…

Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing…

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is a place for…

Is making a mistake…a bad thing??

Lots of people think… that mistakes are bad…but in reality…making mistakes…is a good thing…

Making mistakes are a good thing…because it shows you are willing to go forward…and take a chance…with a task or problem….

Remember…to get… what you have never gotten…you have to do…what you have never done…

In an effort to solve any task or problem…you have to be willing to take some risks on making…