All Blog Posts (12,623)

Stay Gold!

My experiences over the last few years has taught me that Success is not just by chance, but how well you manage your emotions, inner passions that fuels your drive and the quality of integrity with relationships you attain.

Relationships are the most important factor in life. The quality and reflection of your attitude is what people are either drawn to or pulling away from. 

Selling a car,…

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Added by Lizelle Landino on July 7, 2011 at 3:09am — 5 Comments

Success, Failure, Drive… One in the Same!!!

How can this be? How can success and failure be one in the same? That doesn’t make sense. Does it?

Professional Baseball Player- Gets up 5 times in a game and strikes out, all 5 times. One would agree his performance was a failure. He is a professional, which makes him successful. Right?

Professional Golfer- Has a round of 80. Eight shots over par. A very bad day, for professional golf…

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Added by Tony Provost on July 6, 2011 at 4:55pm — 21 Comments

Why is the Grass Greener Down the Road?

The Grass is Greener Down the Road

 Turnover is an epidemic in the auto industry. Now I do realize that there are times where turnover is a symptom of other

 internal issues. I concede that point. However, when virtually every dealership in America suffers from the problem, there

 must be something more. Salespeople, by nature, want to be in the action. If traffic has been slow at their current place of

employment, they check around town and find out which…

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Added by Brad Alexander on July 6, 2011 at 3:53pm — 3 Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of your corporate brand as your website.  Not sure Social Networking is right for your organization? …

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Added by Stephanie Young on July 6, 2011 at 12:00pm — 13 Comments

Confidence equals knowledge

Have you ever experienced a presentation of a product or service…that was absolutely the best you have ever seen??



What made that presentation so good??



Think about it…



What was the one thing that made you say to yourself…WOW…I am absolutely going to make this purchase…?



What sold you??



It was the confidence and conviction…of that salesperson…that sold you the product or service…



And confidence ONLY comes from one… Continue

Added by Jim Kristoff on July 6, 2011 at 9:36am — 3 Comments

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using…

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Added by Paul Potratz on July 6, 2011 at 9:23am — No Comments

Social Media is here, what is your plan?

Proactive Dealer Solutions works with large and small dealership groups all over the world. We get asked all the time when we work with BDC Manager and Internet Managers what we recommend for dealerships.

Social Media is the biggest opportunity, or challenge facing your business today.

The first step is to get a sense, what we like to call a Social Media Health check or benchmark for your dealership.

There is no point in putting together a Social…

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Added by Ian nethercott on July 5, 2011 at 6:48pm — 1 Comment

Focus on Long-Term Follow Up

This blog post can also be found at http://wp.me/p1zj9v-1l or at http://infiniteprospects.wordpress.com

Is your dealership's Internet sales process focused largely on converting…

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Added by Adam Ross -InfiniteProspects.com on July 5, 2011 at 6:34pm — No Comments

How should dealerships price new cars online?

This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.…

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Added by Adam Ross -InfiniteProspects.com on July 5, 2011 at 5:56pm — No Comments

RIP: Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot? Are you using Google Picasa to store photos? Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

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Added by Brian Pasch on July 5, 2011 at 4:41pm — No Comments

My wordpress blog, video production starts next week!

How to buy a car, and have fun doing it.

Volkswagen in Formula 1

My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good…

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Added by Michael Fischer on July 5, 2011 at 4:27pm — 1 Comment

When Was Your Marketing Playbook Last Updated?

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…

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Added by Brian Pasch on July 5, 2011 at 3:00pm — 3 Comments

Why Having A Lot Of Facebook Fans Is A Waste Of Time

(Originally published on Dealer magazine)

 

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

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Added by Arnold Tijerina on July 5, 2011 at 2:50pm — 5 Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our clients.  It was then…

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Added by Stephanie Young on July 5, 2011 at 11:00am — 7 Comments

Red McCombs - An American Icon

They don't make them like Red McCombs any more. Billy Joe (B.J. or Red, as he known) is a legend -- not just in automotive retail -- but in the history of American business.

 

When you have a few minutes, check out Brad Wernle's profile of MCombs in Automotive News. Wernle is one of the top reporters in automotive and does an awesome job of capturing…

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Added by Cliff Banks on July 5, 2011 at 9:36am — 1 Comment

What's all your hype about?

What’s all your hype about? Do you even have hype? Go to a concert, they have it; infomercials have it too. Flava Flav hyped up Public Enemy- heck, even MC Hammer had his own personal hype-man in his heyday.  Too Big MC's only job was to hype up Hammer and the crowd. (Unfortunately, the hype didn’t carry over well for Too Big’s solo career) Hype is your personal…

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Added by Marsh Buice on July 5, 2011 at 9:00am — 11 Comments

What employee retention does to your bottom line

Employee retention…or lack of it…is a very expensive proposition…

 

Now…I am not advocating keeping the wrong people for the sake of saving money…

 

The first thing you need to do…is hire the correct people…

 

But once you do hire the correct people…it is very important… to keep them…focused…motivated…invigorated…and going forward in a positive direction…

 

A recent study shows…that 85% of Human Resource executives…state the single…

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Added by Jim Kristoff on July 5, 2011 at 7:32am — No Comments

Choosing The Process (9th in the Choosing Series)

In recent articles, in training, and in other discussions, I've commented that monkeys can close deals.  Now, when I say this in front of a live audience, I am looking for an expected reaction so that we can engage in a good program.  In all cases, it is not to insult those who are successful "closers."  But, the reality is, closing a deal is merely the result of proper planning and execution of the real key to selling - the process.

 

I would expect true closers to actually…

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Added by John Fuhrman on July 5, 2011 at 7:19am — 8 Comments

Barking up a different tree

Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a vehicle.



For… Continue

Added by Paul Potratz on July 4, 2011 at 9:30am — No Comments

Charging into the Electric Car

As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue

Added by Paul Potratz on July 3, 2011 at 9:30am — No Comments

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