I popped open my DealerKnows email this morning and saw that Google Analytics sent out a Benchmark Newsletter.  (See below).  If you recall, when signing up for your Google Analytics account, you were offered to "opt-in" to anonymous data-sharing with Google.  Well they've consolidated the data and are making some modifications to their standard benchmarking report.  The information is revealing, but how does the…

In my 29 years of retail experience…and in coaching…literally…thousands of individuals…

I have come to notice… an individual will fall into one of three categories… of happens…

And that is H-A-P-P-E-N-S…happens…

A person will either…MAKE things happen…

Or they will…WATCH things happen…

Or…they will look around and ask…WHAT HAPPENED???

Now obviously…there is a clear and distinct difference… between…

Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

Have you ever wondered how you can make a difference in someone’s life? Please join us in our efforts to support the family of Sayshae…

Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service?

Next you will need to conduct research to determine the most appropriate social media platforms relevant to automotive marketing. No two dealerships are alike in this respect and the results of this kind of research always turns up…

     I find that to many Sales People start off on the wrong foot. It starts with the meet and greet.

I see a widespeard approach with lack-luster entiuasm, energy, excitment, professionalism. It seems the

Sales-Person has already looked at the trade, made a determination that the Guest is buried alive in it,

and that God, the Pope and Jesus cannot get them out of it.

     The Salesman has looked at the Customers clothes and has already made…

The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in personal…

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…

It’s time for the silence of the LAM’s (Lazy As* Managers). The Hannibal Lecter’s of this industry have feasted on the flesh of our customers and drank the blood of our employees to the brink of disaster. MOM’s (Managers On the Move) have to rise up and get back into playing shape. The train has left the station; get onboard or get out of the way. It’s time to…

Grand Theft Auto - Customer:  It’s not a video game—it’s your real profits.  How do other dealers steal your customers?

They park a PPC campaign on your dealership name.  They use your dealership name in their SEO work.  They hijack your Google Places results (just found and undid one of those!). …

Stephanie Young, a trusted friend and client from The Manus Group, asked me to post an article I wrote a while back.  So, for your reading pleasure, here's a few tips on getting the most out of a written Thank You Note:

There are few words known to man that are more appreciated than the two words  “Thank You.”  In fact, just hearing…

As professional trainers in the Automotive, Powers Sports, Recreational and Marine industries, it's our legal and moral duty to train and guide our dealers and managers down the road to legal compliance in the dealership. This type of training and guidance is what establish our worth to the dealer, establish that we are experts in our field, and forms an bond of trust with the dealer. Often times we find dealers out of compliance; knowingly or unknowingly, and we strive to learn more about…