To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a sale.  Their…

Amazing how we can all surely tell some stories from where you have been in your life up until how you got to where you are now. Daily I give thanks to the people who stand by me, whether its in action, words or simply the presence in my mind. 

I am very pleased to announce that the PCG Pitstop and AskPatty.com Collaboration to offer educational scholarships to empower women in the automotive industry, has already given 4 scholarships to wonderful inspirational women ready to make…

I am very excited to announce that Ralph Paglia will be part of the PCG Pitstop Conference July 16th and 17th in Huntington Beach, CA. Ralph will be speaking and teaching dealers his insights and exceptional visions. Make sure you register to see Ralph Paglia in action on "Digital Guerilla Marketing Strategies and Tactics" as per Ralph "Don't try these technics without knowing the risks and returns, you need to know what can be done so you will recognize when the competition does it to…

The BDC experts Proactive Dealer Solutions doesn’t need to tell you that you deal with challenges every single day at your dealership. The question isn’t if the question is how do you deal with what we like to call “challenging opportunities” when they occur.

What not to do:…

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

Join Mark Rikess for an encore presentation from the 10th Digital Dealer Conference & Exposition: Managing and Selling to Generation Y.



Gen Y (70,000,000 strong) are becoming the predominant auto buyers and provide unique challenges and opportunities for auto dealers. 



Is your dealership prepared for the challenge of managing and selling to Generation Y (over 70 million potential purchasers and employees)? If your dealership management is made up of…

Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas. Following a successful roll-out…

In all of the training programs I attended as a salesperson, there was one question that was always brought up.  Can you guess what it is?  Here's a hint.  Every trainer who ever talked about it, called it the stupidest question you can ever ask.  Have an idea yet?  It's the age old - "Can I help you?"  How many of us had that pounded into our heads at every training session we ever attended?  And yet, the reason it's still talked about is that too many people are using it as a…

Ooh!!

       After all of these years, do you still have the Ooh Factor? You do remember the freshman Ooh Factor when you first hit the blacktop; you were literally oozing with Optimism, [saw] Opportunity, and had [good] Habits. Like athletes, salespeople need an edge; these factors…

EHS Today, a magazine dedicated to the management of risk in the workplace and environment, announced 12 companies have been named to the 2010 list of America's Safest Companies. Does it surprise you that no auto dealer made this list? My guess is that…

Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

I wanted to share some feedback I received from our Chicago Pitstop.

One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.

His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…

How do you desk your deals? Maybe you don’t even desk deals. Either way, it is inevitable that you get to a point in the sale, where you have to talk about the deal and the make-up of the deal. If your process is set up where you send a salesperson back and forth, two and three times, ask yourself why?  Does it make you feel good after the third time, you come out from behind the desk, go in the deal, talk…

(as featured on the CarChat24 Blog today)

If you’re anything like me, you know the wonderfulness that comes with a weekend. Now, of course some dealerships are open on Sundays, but in some states (Hi, New Jersey!) it is illegal for car dealers to be open. Or, at least the car lot. Thankfully, there isn’t a restriction on websites being open, yet. It’s…

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.

Their concern isn't focused as much on what the customer thinks, but more so on what potential…

"The action of adjusting the distance between the lens and subject to make light rays converge to form a clear and sharply defined image of the subject". You probably are wondering "what the heck is he talking about?".... This is a definition from photography. Read on.....

Well, I get asked all the time by young wrestlers how I achieved success so quickly in wrestling:



"I started wrestling in 9th grade and didn't make varsity until 10th grade. The next year in 11th…

Imagine that you run a restaurant.  

Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun.

But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…