Join us March 23, 2020 for the first edition of BDC…

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

72% of consumers prefer learning about a…

Here we are again with the video series, Ali Reda’s Road to Sales Success. We’ve been on this journey with Carlos for over four months now. He started as a new salesman at Les Stanford with Ali Reda as his…

Key Insights and Data:

Auto Loan Originations Observations

Originations through September 2019 reported as of November 2019

• 18.8 million auto loans, totaling $442.5 billion, have been originated year-to-date. This is a 0.5% increase in accounts and a 4.1% increase in balances over this time last year.
• Auto loans represent 86.4% of all auto account originations and 89.9% of all auto origination balances…

What is your website saying to consumers? #localsearchgroup #website…

Here’s the challenge. Is your website a Welcome Center or a Detention Center?

My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center.

A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms.

So shut down your…

Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website.

#localsearchgroup…

Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series, Ali Reda’s…

Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships 

Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…

Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.

Go to ...

https://filmfreeway.com/Haydenfilms

Theoryof5.com …

Many of us are experts in writing the mission statements for the companies. It is, in fact, a part of the curriculum of ‘business communication’ that we often study in our course. But as important it is to write the company mission statement, it is equally important to write a personal mission statement as well. A personal mission statement is like an aim that will guide our life towards the…

The vehicle sales forecast for 2020 looks strong, with S&P Global Ratings expect sales to hit a relatively healthy 16.8 million units. But earning your share of this market depends a lot on how well you manage your inventory: what you stock, when you stock it and how quickly you can get vehicles off your lot. The following inventory strategies will set you up for a profitable New Year.

 Clear out the old and bring in the new.

Don’t waste…

Newbury, the largest town in West Berkshire, is situated at the crossroads of Southern England. Less than an hour from Oxford, Bristol, London and the South Coast, Newbury lures visitors with its medieval origins and the liveliness of a market town.

Historical Churches

 …

No matter what business you’re in asking the right questions makes a huge difference in results. The most important questions seldom get asked or even considered when evaluating a product, individual, or company. One question that I particularly like to ask is; “what makes you different?”. The truth is this should be every…

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.

This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

1. The Age of Operational Advertising is here. What’s your modern brand promise? What…