In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.

On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…

First, I’ll preface by saying I have great admiration for managers, upper management and dealers.  They are usually very intelligent, courageous, and have worked hard all of their lives.  They are usually great stewards of the money and got where they are making a lot more good decisions than bad.  Read further…

It’s that time of year when many dealerships struggle to keep repair order count high. My favorite way to build repair order counts is to perform outbound calls with open safety campaigns. If this is a daily exercise repair order growth never seems to be a struggle and customer retention is never a concern. During a recent…

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!

Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad…

"Back to the Future" is a fantastic film franchise. I'm just going to put my bias for it right out there from the get-go. I’m not sure about you, but I am particularly fond of 1980s science fiction movies. The 1985 classic was visionary, and the sequel where they go 30 years into the future is shockingly accurate with its technology predictions. It predicted…

Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores

Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant percentage of their used car buyers, according to Affinitiv’s…

In our video series, Ali Reda’s Road to Sales Success, we’ve been hearing about all the things that shaped and grew the business model of Mr. Ali Reda. We’ve heard about Carlos, the five pillars of high…

New platform offers cost-effective, fast solution for creating videos that promote auto manufacturers’ incentives

Urbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos (DMVs) for auto dealerships, greatly reducing the time and expense associated with creating marketing videos that promote manufacturers’ incentives. The DMV platform allows…

Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Storm Kiosks Inc., the industry’s leading supplier of automotive express service kiosks for auto dealership service departments. Auto/Mate’s DMS customers can now seamlessly access and monitor kiosk activity including drop offs, pick-ups, promotional…

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

A car is similar to any other machine that requires regular maintenance. The cars are getting more complicated these days with more complex operations thus; the care they require is also more complicated. A less-maintained car experience untimely break down in the middle of the drive, hence, in that situation, one can call for the service in towing in Lynchburg,…

Do you own a truck? If you have one, in that case, you need to make sure that it is safe and secure and is out of reach of the burglars and thieves. Besides, you also need to ensure that the intruders are kept away and no one can cause any harm to your vehicle.

In order to take care of all these important aspects pertaining to the security of your truck, a proper and effective truck alarm system needs to be installed. Alarm…

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

Don't forget to…

Wantalease.com Data Shows that Cars and SUVs could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of November, and forecasts new leasing trends for the month of December.  Several manufacturers offered attractive discounts and competitive pricing on compact cars and SUVs, while most luxury and…

While we invest our saving in buying a car, we want to make sure that nothing happens to it because it takes a lot of money to buy it and then get it repaired at the times of damage. The insurance companies know how difficult it can be for the car owners to spend a lot of amounts when the car faces serious accidents with serious damages and that is why they help you with the car insurance service. Having car insurance protects you financially if you go through…

Customers who own brand new luxury cars can expect better mileage, speed and efficiency only when they give them for regular maintenance services. You should exercise maximum care and caution while selecting the car mechanics since you may get cheated easily. Take a free quote since there are lots of reputed garages which offer comprehensive services on Mechanical Repairs at best prices.…

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

Don't forget to…

Bredemann Lexus sold to Fields Automotive Group

Irvine, CA, November 25, 2019 – Kerrigan Advisors, one of the leading sell-side advisory firms to auto dealers in the US, represented and advised Bredemann Lexus, located in Glenview, Illinois in its sale on November 18, 2019.  The buyer is Glencoe, Illinois-based Fields Automotive Group, ranked number 27 in Automotive News’ Top 150 Dealership Group List. Opened in 1990,…

Building a winning M&A pipeline is beyond knee-jerk decisions or conjectures not based on a thorough analysis of the deals to be made. What marks out successful acquirers in M&A is their ability to craft winning strategies.

In…

Regular Car services are vital as a part of your car maintenance. As the car is run particular distances it becomes necessary to check the parts of the car. However, in a few cases, the car may give the signal of visiting the car service center in-spite of regular maintenance.

Know About The Warning Signs Of That A Car Requires Maintenance:…