In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to…

Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles. 

10.…

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.

The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts are read within 3 minutes…

I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has shown that calls outpace internet leads by as much as 4:1 due to mobile devices and click-to-call buttons, but many of those calls go…

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.

1.Assisted Experiences

Immersive technologies are starting to integrate. TV’s, OTT, thermostats, fridges…

Albany, N.Y. – July 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Dealer360’s Analytics and CompTrackr reporting solutions. Real-time integration between the two systems ensures that dealership data being viewed is always current, authentic and precise.

"Running a successful dealership requires making important decisions every day. How do you know they're the…

Building outdoor race car track for kids is one of the best ways to keep them entertained. It would also grab the attention of your whole neighborhood. So, it is indeed a clean fun from every aspect however, you need to follow the proper tips and ways to make sure that you end up with the best race car track.

Here are a few tips mentioned to help you build outdoor race car track for kids’ backyard activities.

• Width of Track

First of all, you…

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.

Hello again, my friends! We’re so happy to have you on this journey we’re calling Ali Reda’s Road to Sales Success. We’ve been learning some amazing tips from Ali Reda on marketing yourself, and don’t you worry, folks! There’s plenty more to discuss. 

Last week, we started to talk about marketing to businesses. We gave…

Thank you again for joining us in our video series, Ali Reda’s Road to Sales Success. We’re here to give you all the tools we have, to help you get the life of your dreams, and to make sure that you believe. You see, there is no glass ceiling. When you believe that what you want is possible, your life will change.

We’ve been discussing how and…

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.

Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, today announced that they have signed a definitive…

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

More Demand From Consumers Seeking Existing Lease Contracts at Price Points Negotiated When Dealer Incentives Were More Prevalent

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65% approval rate entering July, a drop from the 72.4% mark registered in May.

Although lease origination activity at dealerships was down in Q1[1], lease takeover activity has…

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…

The process of buying and selling a new car is never going to be all easy and smooth. However, if you have all the relevant information and knowledge about the pricing of different cars available in the markets, you are going to save yourself from a lot of trouble. You can surely take help from online websites to get access to instant pricing, but it is very important for you to find a reliable and authentic website.

Legit Pricing

It would be fair to…

This is my second blog in a series about what to look for when choosing a Dealer Management System.

In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…