Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all support for Windows 7, which means they will no longer be releasing security updates. If you haven't upgraded to Windows 10 by January 14, 2020, your dealership will be highly vulnerable to attacks from cybercriminals.

This event…

In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”.  As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot…

Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single website that can use its authority to push dealerships out of relevant search terms. In…

Urbandale, IA—June 4, 2019—Flick Fusion Video Marketing's internal data reveals that full-motion walkaround videos are the fastest growing video products among auto dealerships in 2019. As a percentage of total video views that consumers have watched on dealership websites, social media platforms and third-party auto shopping sites, full-motion walkaround video views have risen 20% in Q1 2019 compared to Q1…

Many drivers that need a car service in Perth put it off or even skip the process altogether. This happens for a number of reasons that we will explore below, but it’s not advisable to skip or delay scheduled service. Let’s take a closer look at this in more detail and examine why servicing is so important for your car.…

Are you sending out a monthly newsletter to your customers?

You should be.

It's such an easy way to touch base and keep you in the front of their minds.

Your newsletter can provide great value by informing your customers with interesting content that resonates with them. Make sure that you are shining through in your newsletter by adding your own personal flair. People buy from you because…

Small business owners are often engaged in a constant struggle between keeping overhead low and expanding the capability of the business. Hiring employees is a positive and exciting experience that unfortunately has the potential to turn very bad. Business owners need to trust their new hires, and as much as folks want to rely on their gut feelings and judgments, there are just too many bad people in the world. It is important to avoid small time crooks and professional con artists who…

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…

Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved just a few months ago. Proponents of the technology agree that this is a small number, compared to the more than…

In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.

I had a great time wishing the team of Auto Dealer Live a very happy seventh anniversary recently as they celebrated many years of bringing the latest and greatest to the folks of the automotive industry! Been a fan since the beginning and have had the opportunity to be on the show a few times, even met the team and thanked them in person for all they do for our biz too! There was some awesome discussion on social selling during the show, well worth catching the replay if you didn't see it…

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…

When we buy cars, the one thing that we all look for is the best performance of our car. One such way is having a turbocharger in our car. A turbocharger is nothing but an exhaust driven air compression technique. Under this element, you will find that you can now generate more power by forcing air into the engine at a much higher rate. Since our engine is nothing but an air pump, we find that we can easily increase the power of our car by simply increasing the…

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing…

Data Providers Can Help Expand Opportunities for Mechanical Wholesale

& Collision Wholesale Programs

MOTOR Information Systems, one of the…

As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know that in this type of market, trying to stay competitive can be a race to the bottom and additional expenses don’t always equal results. 

I believe a better strategy is to focus on increasing your volume and decreasing your trade…

The international business landscape has all the characteristics to grow in different areas in 2019. With the millennials rising to leadership and the adoption of technological innovations, there are multiple business opportunities in different sectors, but we will explore the X most successful fields you can start a business in 2019.

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