All Blog Posts (12,622)

The power of customer satisfaction survey

Business and, as a matter of fact all relationships depend upon good communication. If you do not know something it makes perfect sense to ask. When you do, you may get an answer you either like or dislike, but you will have the most powerful thing, the answer.

This is why OEM’s have CSI (customer satisfaction index) and this is how dealers are…

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Added by Thomas F. Jung on December 20, 2016 at 7:44am — No Comments

Stop Lying To Yourself About Dealership Turnover

There is a lot of talk going on about car dealership turnover. It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between consulting dealers and working for dealers on a case by case basis over the…

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Added by Stan Sher on December 20, 2016 at 1:23am — No Comments

Kerrigan Advisors Represents Ron Tonkin Dealerships in Sale to Gee Automotive Companies

Tonkin is the third Top 100 Dealership Group sold by Kerrigan Advisors in the last 12 months

 

Irvine, CA, December 19, 2016 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised the Ron Tonkin Dealerships, Portland's largest auto dealership group, in its sale to Gee Automotive Companies.  This transaction will create one of the nation’s top 50…

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Added by Crystal Hartwell on December 19, 2016 at 6:58pm — No Comments

Who is Eating Your Profits?

Terminating someone is never pleasant and not to be taken lightly. As a former service manager I only had to fire one service advisor -and I did not make that decision lightly. However, in most cases it is the employee’s choice to get fired. What do I mean? Certainly it’s the manager’s responsibility to train employees and develop processes. But anyone with experience…

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Added by Sally Whitesell on December 19, 2016 at 4:30pm — 2 Comments

Connected to the Max: Consumers Want Personalization

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

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Added by Joseph Little on December 19, 2016 at 1:52pm — No Comments

AutoBase Selects Flick Fusion's Smart Flicks as Video Marketing Platform for Auto Dealer Inventory Video Solutions

Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…

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Added by Timmy D. James on December 19, 2016 at 9:48am — No Comments

Auto/Mate's DMS Integrated with DealerOps Platform; Giving Auto Dealers Actionable Insight Into Enterprise Analytics

Albany, N.Y. – December 19th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with the DealerOps Platform, expanding auto dealers' actionable insight into their enterprise-wide analytics. Dealerships that use both vendors' solutions will now receive automatic and seamless updates from their Automotive Management Productivity Suite (AMPS) software into their…

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Added by Mike Esposito on December 19, 2016 at 8:51am — No Comments

Convert Bus into a Rolling Home: Here is What You Should Know

Want to say goodbye to all those travel related hassles that stop you from going on a vacation on whims? How about owning a safari vehicle, with windows in all directions? Your obvious choice, of course, would be to move into a luxury motor home. Now, if you happen to be one of those people who find traditional RVs less-than-fabulous due to their limited style options, you…

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Added by Irene Simpson on December 19, 2016 at 2:35am — No Comments

Keeping Our Name In Front Of Our Customers

There are many different approaches to keeping our names in front of our clientele. Here are just some of my quick suggestions;

1) ONE school of thought is not to ask for referrals at the time of delivery. It’s their magic moment, not ours. Besides our customers won’t care enough to send us referrals until they know how much we care about them. Remember, in the long…

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Added by Michael D. Hargrove on December 17, 2016 at 1:30pm — No Comments

Improve CSI with Emotional Intelligence

In an industry where reputation will often make or break your business, auto dealers must stand out from the crowd in order to succeed. As with any industry, how customers view your company often dictates how successful you'll be. Few things are as important to car dealerships as the Customer Satisfaction Index (CSI). What if something as simple as…

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Added by Mike Poskey on December 17, 2016 at 7:30am — No Comments

Tag...you're it!

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.…

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Added by Paul Potratz on December 16, 2016 at 5:31pm — No Comments

Trucks Depreciated Higher than Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shows vehicles in the truck segment with much weaker retention values than those in the car segment. However, Sub-Compact Luxury Crossovers in the truck segment have managed to maintain their value since last week.

“So far this…

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Added by Black Book on December 16, 2016 at 9:56am — No Comments

NOVEMBER LEASE CREDIT APPROVAL RATES UP FROM A YEAR AGO

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.

This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this year, the average credit approval rating has been 63.8%.

Although…

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Added by John Sternal on December 16, 2016 at 9:02am — No Comments

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come onto the lot wearing a red shirt. In fact, you…

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Added by Steve White on December 16, 2016 at 9:00am — No Comments

BLACK BOOK: MARKET VALUES CONTINUE TO SEE WEAK RETENTION TOWARD END OF YEAR

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.3% in November, in line with the expectations at this time of the year. In comparison, the depreciation rate in October was -2.9% and a year ago in November was -2.8%. Cars overall saw lower retention in November, ending the month at -2.6% compared with –3.2% in October. Trucks as a whole finished at -2.1% in November versus a depreciation of -2.6% in November. All vehicles are…

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Added by Black Book on December 16, 2016 at 8:54am — No Comments

When it Comes to Recalls, What is Legal May Also Leave You Liable

In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News, AutoNation’s efforts have met with tough consequences,…

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Added by Chris Miller on December 16, 2016 at 8:12am — No Comments

VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most. 

Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence…

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Added by David Metter on December 15, 2016 at 3:19pm — 1 Comment

How to Turn Employee Setbacks into Comebacks

When employees make mistakes or seem to be harboring a bad attitude, what's a leader to do? Yell at them, write them off or fire them? Or, do you try to turn their setback into a comeback?

 

When I was General Manager of a large dealership, we had a rule that a…

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Added by Mike Esposito on December 15, 2016 at 12:18pm — No Comments

Your Service Department's Strategy for 2017 and Going Forward

There are a few critical areas that Fixed Operation Directors need to focus upon to ensure your service departments are prepared for 2017 and beyond.

  1. Consumer Behavior: Understand that consumers view auto repair as time consuming, inconvenient, and intimidating. Having a car repaired is one of the last things in the world that any consumer wants to do. Auto repair has become a need basis driven industry, versus a want and maintain industry. Consumers will put…
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Added by Ken Hite on December 15, 2016 at 11:16am — No Comments

Think Virtual Reality is a Fad? Think Again.

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive and required high-end computers to work.

 

Now, however, Sony…

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Added by Timmy D. James on December 15, 2016 at 9:24am — 1 Comment

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