All Blog Posts (12,622)

Just To Clarify...

I wrote an article earlier about how to overcome the interstate buyer on the internet.
If you didn’t get a chance to read it yet, read it here on linkedin.
I’m not one to talk theory, instead practical advice that works in dealerships across the country. Therefore I wanted to clarify something with you..
I’m under no illusion that someone that makes a completely silly offer via an online enquiry is worth even a second of attention.
Right…
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Added by Dave Benson on December 14, 2016 at 10:14pm — No Comments

5 Things You Must Know To Win With The Interstate Buyer

I just finished one of my coaching calls with a pre-owned salesperson from Perth who asked me, “How can I improve my closing ratio on leads I get from interstate? Especially when their email includes a silly offer on the price?”
From my experience, this is a common challenge in pre-owned departments. They advertise a great vehicle on carsales.com.au which is fairly rare, priced right, and ready to sell, only to get multiple enquiries well outside an area we could drive to and…
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Added by Dave Benson on December 14, 2016 at 10:13pm — No Comments

Are you missing opportunity by using a passive chat company? Convert more! Are you missing phone calls? What's a Gubagoo?!?

Gubagoo is a behavior scoring...engagement & conversion...call, chat, text and publishing company. To be more specific, we help dealers create, convert and close more opportunities than any other company in our space. 

Are you aware of what a Smart versus a passive chat approach is?

For first generation…

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Added by Jason Jones on December 14, 2016 at 5:30pm — No Comments

Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.

 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…

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Added by Paul Potratz on December 14, 2016 at 1:42pm — No Comments

*The Recruiter* Episode 6 What is the Job Seeker Really Looking For? How to

Added by Craig Lockerd on December 13, 2016 at 7:21pm — No Comments

*The Recruiter* Episode 5 Help Wanted Ad Description

Added by Craig Lockerd on December 13, 2016 at 7:20pm — No Comments

Dead On Your Digital Beachfront!

Your Competitors Are Invading Your Digital Beachfront

They spent thousands of dollars on digital marketing preparing to storm your fortifications because they expected fierce resistance. Instead they find an undefended Google Business Page from which you’re pouring customers straight into their sales funnel. Sound ridiculous? Well…

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Added by James De Luca on December 13, 2016 at 4:25pm — No Comments

Instagram Adds Comment Control Features, LinkedIn Conversation Starters, & More!

This Week in Social Media

 

News for the Week of December 12

 

Instagram Adds New Comment Control Features

Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…

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Added by Joseph Little on December 13, 2016 at 1:54pm — No Comments

Feedback Is Important; if Interpreted Correctly

Customer feedback is important to any business’ growth. That’s why many send out customer satisfaction surveys and managers pay attention to that feedback.

 

However, sometimes the feedback system is faulty or gets misinterpreted to the point of being useless. Take the feedback system Uber used to have. At the end of each trip riders were prompted to leave…

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Added by Mike Gorun on December 13, 2016 at 9:20am — No Comments

Texting is not equal to Communication

The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal factors such as body language.

I’m sure you can…

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Added by Ujj Nath on December 13, 2016 at 8:30am — 1 Comment

The Big Easy Survival Guide for NADA100

 

Chapter 2: What to Know Before You Go

                                                                                                                                                                   

So you’re all signed up to go to NADA100 and you’re counting down to January 26?  (If you missed that whole registration thing, go…

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Added by Joseph Little on December 12, 2016 at 11:04am — No Comments

Helion Issues Top Five Information Technology (IT) Priorities and Recommendations for Auto Dealers in 2017

Timonium, MD – December 12th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, today announced the top technology priorities for auto dealerships in 2017. As dealerships plan to improve operational efficiencies, allocating budgets to these five areas will result in strong, fast and secure IT backbones that will support new business and technology initiatives.

 

"Dealers often view IT as a cost of…

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Added by Erik Nachbahr, CISSP on December 12, 2016 at 9:14am — No Comments

Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

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Added by Paul Potratz on December 9, 2016 at 1:42pm — No Comments

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

 

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,…

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Added by Joseph Little on December 9, 2016 at 11:23am — No Comments

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…

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Added by Steve White on December 9, 2016 at 9:29am — No Comments

The Road to Excellence: An Auto Dealer's Story of Achieving a High-Performing Company Culture

A high-performing company culture does not happen by accident. The road to excellence is often intentional. I sat down to discuss this topic with one of our clients, a leader in luxury automobile sales. With nearly 30 years in the industry and 22 locations across…

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Added by Mike Poskey on December 9, 2016 at 7:30am — No Comments

Book your taxi online at the cheapest rate in Melbourne

Facing troubles while booking a cab in the metro cities is a prevalent issue and this seems much more challenging in the rush hours. Even a few years ago, the scenario was the same, but with the introduction of an online taxi booking system, the situation has improved. Now, the people in the cities are getting habituated with the online booking…

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Added by Diyana on December 9, 2016 at 5:30am — No Comments

Why Bulk Purchase of Car Air fresheners Is So Famous!

There are times when sitting in a shop people witness unprecedented growth in some particular items of which they are not aware of. This demand of the particular rise is a game changer many times in positive as well as negative both aspects. If you are ready to cope up with the immense demand rise then no doubt you are going to make big money in short period…

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Added by Stella Lemon on December 9, 2016 at 4:00am — No Comments

Why Nobody Is Discussing Lamborghini Exhaust and What You Need to Do Today

A turbocharger is actually an air compressor. Over time, these diesel injectors are now extremely sophisticated. The manifold has to be the heavy duty on account of the high temperatures, so they are generally made from cast iron. The exhaust also has 100-cell catalytic converters to boost exhaust gas flow. Furthermore, the exhaust for Mercedes is intended to offer you a leak free connection and will certainly fit different structures…

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Added by maxmac on December 9, 2016 at 1:15am — 1 Comment

5 Specials Pages Customers Will Avoid (And may never visit again!)

Your specials pages will be seen by many of your website visitors during their shopping process.

Unfortunately, most dealers don’t realize the problems they have with these pages. Dealer Principals and General Managers may not know the process used to market their specials. They know it's part of their website, they know it's something that needs to done every week, or once a month…
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Added by Eric Miltsch on December 7, 2016 at 6:38pm — No Comments

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