There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
But for this blog I would like to take a step back for a minute.…
ContinueAdded by Timmy D. James on November 3, 2016 at 9:51am — 3 Comments
Imagine a customer walks into your showroom and all your people are tied up with other potential customers. With all the technology available could you keep this unattended customer occupied until one of your staff freed up? If so, what would you share with the customer? Is there a specific message that might compel them to wait a bit longer?
John Cash Penny stated that 50% of all advertising is wasted. We just don’t know which 50%. That’s all about to…
ContinueAdded by John Fuhrman on November 3, 2016 at 9:40am — No Comments
©2016 By John Fuhrman, Director of Training OptionSoft Technologies
Everyone’s talking about the cost of health care these days. What does that have to do with an article in a magazine for successful dealers? Bear with me for a moment. Most dealers are of an age where it would benefit them to get an annual checkup. Suppose you wanted only the best and most accurate information and bypassed your regular doctor.
You visited an…
ContinueAdded by John Fuhrman on November 3, 2016 at 9:28am — No Comments
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying. Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…
ContinueAdded by Joseph Little on November 2, 2016 at 2:37pm — No Comments
If you have your own car and have been using it for a while, you know that it requires a lot of time and effort to take care of it. However there are many specialists available to fix your car or automobile issues.
It can confusing to know how to choose the best company or specialist for your individual needs. There are places where you can get your tyres repaired, car tintingdone or even completely change the…
ContinueAdded by Joshua Travolta on November 2, 2016 at 2:50am — No Comments
Who on our team is the best, and how do we get the rest of our group to reach their level?
This is a question you may have heard or even asked when planning training events or making business projections. While this is a good place to start, you have to take this conversation to the next level. Is your top performer really good enough to set the…
ContinueAdded by Sally Whitesell on November 1, 2016 at 6:00pm — 1 Comment
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…
Added by Larisa Bedgood on November 1, 2016 at 4:50pm — No Comments
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these.
Bring it back to the basics in this week’s Think Tank Tuesday.…
ContinueAdded by Paul Potratz on November 1, 2016 at 4:32pm — No Comments
This Week in Social Media
News for the Week of October 31
End Screens Feature From YouTube Available for All
When creators produce great content, it leaves viewers looking for more. End Screens is…
ContinueAdded by Joseph Little on November 1, 2016 at 12:22pm — No Comments
It’s not really black cats and witches on the streets this Halloween that you should fear: What about possible monopoly power in the hands of a few companies that could seriously hurt your dealership’s business this Halloween? And every day?
Now THAT trick is scary.
History can show us a clear parallel to how cartel, or monopoly, power may be…
ContinueAdded by Keith Shetterly on October 31, 2016 at 4:00pm — No Comments
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want. Whatever the product, there’s no shortage of options and…
ContinueAdded by Joseph Little on October 31, 2016 at 2:05pm — No Comments
Is dressing up your vehicle and improvising it looks on your mind? Are customized paints too expensive and out of your pocket budget? You must explore stickers for your car; they are not just way cheaper than custom paints but also classy, stylish and creative. Stickers also give numerous designs to choose from for use for clear expression of your thoughts, support and messages you wish to convey.
Benefits of stickers for a car
Safe in installation and removal, a…
ContinueAdded by Joshua Travolta on October 31, 2016 at 7:08am — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.
Think about all the automated technology that you…
ContinueAdded by Mike Gorun on October 28, 2016 at 9:57am — No Comments
Ride sharing. Corporate fleets. Short-term rentals. Mass transit. Ride subscription plans. The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way. Brand-new drivers are no longer forming lines at the DMV the second they…
ContinueAdded by Joseph Little on October 27, 2016 at 2:31pm — No Comments
Do you have a CRM? Did you know that, on average, most major CRMs only see usage of 25%?
Let that sit there for a minute. You pay 100% but you . . . use 25%.
Is it your fault? Maybe. Likely. Sure.
And so you pay 100% of the bill for 25% product…
ContinueAdded by Keith Shetterly on October 27, 2016 at 11:05am — No Comments
Thanks to the auto industry investing in more digital advertising programs and marketing initiatives than ever before, the success of 21st century, digital-friendly customer loyalty rewards programs at forward-thinking dealerships across the country, and the launch of tons of head-turning new vehicles this year, America’s auto industry is continuing to experience an increase in domestic automotive sales.
Billions invested…
ContinueAdded by Mike Snellenberger on October 27, 2016 at 9:53am — No Comments
Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup
TV Analytics Solution Selected By Auto Dealer Panel as the Most Innovative
Columbus, OH (October 27, 2016) – Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, today announced that the company’s proprietary TV Analytics…
ContinueAdded by Steve White on October 26, 2016 at 11:18pm — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.
Why Emotions Matter
During the buying process, your customers will experience a range of emotions. You know this. It is important…
Added by Anne Fleming on October 26, 2016 at 4:43pm — 4 Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…
ContinueAdded by Larisa Bedgood on October 26, 2016 at 10:41am — No Comments
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