This Week in Social Media
News for the Week of August 29
Facebook Image Recognition Software Open to Everyone
With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. Currently, Facebook algorithms work in conjunction with MultiPathNet convolutional neural networks, allowing the platform to understand…
ContinueAdded by Joseph Little on August 30, 2016 at 11:23am — No Comments
This Week in Social Media
News for the Week of August 29
Facebook Image Recognition Software Open to Everyone
With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. …
ContinueAdded by Joseph Little on August 30, 2016 at 11:00am — No Comments
Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…
Added by Larisa Bedgood on August 30, 2016 at 10:20am — No Comments
Added by David Metter on August 30, 2016 at 9:42am — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…
ContinueAdded by Paul Potratz on August 30, 2016 at 9:05am — No Comments
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means.
Then came big data, enabling…
ContinueAdded by Mike Gorun on August 30, 2016 at 8:51am — No Comments
Your blog is a great avenue that you can use for effectively marketing your products and services. This is an advantage at your disposal and your competitors are already using it. What are you waiting for? Here are 5 tips you can use to increase your blog’s effectiveness in marketing your products.
Added by Fred G. Slabine on August 29, 2016 at 3:30pm — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently. However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and started defecting to these chains. Manufacturers took notice and started initiatives…
ContinueAdded by Tom Cannata on August 29, 2016 at 10:08am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
ContinueAdded by Paul Potratz on August 26, 2016 at 12:38pm — No Comments
No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with…
ContinueAdded by Aubrey Hankins on August 26, 2016 at 11:45am — No Comments
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects nearly…
ContinueAdded by Joseph Little on August 26, 2016 at 11:42am — No Comments
Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000
Chapel Hill, N.C. – August 26, 2016 – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small…
ContinueAdded by Kristen Judd on August 26, 2016 at 11:02am — 1 Comment
Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match…
ContinueAdded by John Sternal on August 26, 2016 at 10:09am — No Comments
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.
DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It…
ContinueAdded by Mike Gorun on August 26, 2016 at 9:00am — 1 Comment
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they consider who to buy from.
Nobody…
ContinueAdded by Chris Miller on August 26, 2016 at 8:28am — No Comments
Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time potential customers conduct a search, it creates a digital moment ~ a brief, online interaction that answers an immediate question or need.Creating a website that is mobile friendly will help your dealership provide information in response to these moments. Further, being aware of the major digital moments…
ContinueAdded by Mike Snellenberger on August 25, 2016 at 3:00pm — No Comments
According to J.D. Power's 2016 CSI study, the key areas that dealers need to pay specific attention to are...
Added by Ken Hite on August 25, 2016 at 2:45pm — No Comments
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific…
ContinueAdded by Joseph Little on August 25, 2016 at 1:09pm — 1 Comment
Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.
NFL relocation and expansion is on the minds of football experts. According to…
ContinueAdded by John Sternal on August 24, 2016 at 5:09pm — No Comments
Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my predictions and hopefully provides you with a map to help you steer you way clear of…
ContinueAdded by Jeff Cowan on August 24, 2016 at 2:35pm — 2 Comments
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