Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines are affected.
Studies show that more than 73% of consumers prefer dealing with dealership staff that has completed compliance training and has certificates of completion on display. And more than 80% of dealers think compliance training and…
ContinueAdded by Max Zanan on August 5, 2016 at 10:12am — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue to live in the fantasy world. If you’ve seen the movie,…
ContinueAdded by Joe Orr on August 5, 2016 at 8:45am — No Comments
"If it were possible and practical, most people would never set foot in a car dealership when purchasing a vehicle."
The title of this post, along with the introduction were quotes from a recent article that appeared in Money. The survey and results were conducted by Accenture. Complete article available here.
It's no surprise that consumers aren't excited about…
ContinueAdded by Ken Hite on August 4, 2016 at 6:38pm — 4 Comments
The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect on the store's performance, as well as the reach and sustainability of the dealership itself. What is this massive issue? It’s simple; Vendor Herd Mentality. To…
ContinueAdded by Aubrey Hankins on August 4, 2016 at 2:31pm — No Comments
Sell More and Stress Less With Intelligent Marketing
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices. And it’s absolutely true when it comes to marketing strategies.
The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…
ContinueAdded by Joseph Little on August 4, 2016 at 9:52am — No Comments
White Paper from eLEND Solutions with Huntington Beach Chrysler Dodge Jeep Ram examines how a simple driver’s license swipe, and a new process can set financing pre-qualification in motion, reduce transaction times and increase closing ratios
Foothill Ranch, CA – August 4, 2016 – The time it takes to complete a purchase transaction in the dealership can be shorted by sixty minutes with the simple swipe…
ContinueAdded by Crystal Hartwell on August 4, 2016 at 9:37am — No Comments
Stand out on your drive in the morning and watch your customers. Do they appear to know where to go and what to do? Or are some of them parking and walking in while others are driving their cars into your service drive? When they do drive in, are they staying in their cars, or leaving them to walk to the advisor’s desk?
Added by Sally Whitesell on August 3, 2016 at 8:00pm — No Comments
Finding Your Hero
Recently I was visiting a client, Sam Leman Auto Group in Bloomington, Illinois, and witnessed something worthy of this week’s newsletter. The Bloomington Chrysler shop was very busy with the…
Added by Rob Gehring on August 3, 2016 at 10:00am — 1 Comment
http:www.InternetSales20Group.com / 856-546-2440
The Internet Sales 20 Group Is Looking for SPEAKERS & Panelists For #1S20G 9…
ContinueAdded by Sean V. Bradley on August 3, 2016 at 8:22am — No Comments
Whilst I was in Bali recently on a family vacation, I was absolutely blown away by the amazing way we were treated, specifically by the staff at the Sofitel Nusa Dua and I wanted to share the 10 customer service lessons I learnt that I believe are very relevant to you in the dealership.
Added by Dave Benson on August 3, 2016 at 6:34am — 1 Comment
This Week in Social Media
News for the Week of August 1
Twitter Searchable Stickers
Twitter recently rolled out …
ContinueAdded by Joseph Little on August 2, 2016 at 4:34pm — No Comments
A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly. Using a CRM properly can benefit the dealership in more ways than many could imagine. A CRM can streamline tasks that are all located in one…
ContinueAdded by Aubrey Hankins on August 2, 2016 at 4:06pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…
ContinueAdded by Black Book on August 2, 2016 at 11:26am — No Comments
More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority. The generation of Americans born between 1980 and 1995 are leading a change in purchase behaviors and trends. Growing up in a digitally-connected…
ContinueAdded by Larisa Bedgood on August 2, 2016 at 9:06am — No Comments
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…
ContinueAdded by Arnold Tijerina on August 2, 2016 at 9:00am — 2 Comments
According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight. Social networking, sharing, and marketing have become the norm in our hectic day-to-day lives, and busy consumers are demanding more online interaction for brands to earn their trust. But have you thought about how your dealership can benefit from all that…
ContinueAdded by Joseph Little on August 1, 2016 at 11:30am — No Comments
Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual reality (VR) customer engagement videos on their websites, in email marketing, on social media, in mobile ads and on third-party auto shopping sites. Flick Fusion is first-to-market with a product designed exclusively for auto dealers that will revolutionize the way auto shoppers experience walk-around…
ContinueAdded by Timmy D. James on August 1, 2016 at 9:38am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.
Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…
ContinueAdded by Paul Potratz on July 29, 2016 at 5:22pm — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week. Sales days…
ContinueAdded by Alexia E Henson on July 29, 2016 at 11:09am — No Comments
68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.
Instagram is more popular than ever before, especially for businesses that want to…
ContinueAdded by Joseph Little on July 29, 2016 at 9:00am — No Comments
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