When your corporate DNA is healthy, every component of your business moves forward in harmony.
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Added by David Villa on April 15, 2016 at 12:49pm —
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The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers like to watch.
When most auto marketers think of video walkthroughs, they think of a professionally produced video that can be displayed on their website and sent in…
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Added by Erik Nachbahr, CISSP on April 14, 2016 at 5:23pm —
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According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add…
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Added by Larisa Bedgood on April 14, 2016 at 3:15pm —
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Are You Overwhelmed?
Life in the dealership world is hectic and many times overwhelming for the staff. The emotion of this weighs heavily on the individual with the effects going well beyond the job and into family life.…
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Added by Rob Gehring on April 14, 2016 at 11:30am —
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Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you announce to the public that your business is…
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Added by Roy Revill on April 13, 2016 at 5:30pm —
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The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus should always be on that first fundamental building block – the team…
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Added by David Metter on April 13, 2016 at 11:57am —
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Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
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Added by Black Book on April 12, 2016 at 3:38pm —
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According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -0.9% during March. Cars declined -0.4% and trucks declined -1.3% during the month, demonstrating the peak of the spring selling season.
In a sign that overall year-over-year depreciation continues to accelerate, the first quarter of 2016 saw vehicle depreciation of -3.6%, compared with -0.6% during the same time in 2015.
Full-Size Van led all vehicle segments with the highest…
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Added by Black Book on April 12, 2016 at 3:36pm —
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Maximizing Shop Production
Before we get in to the meat and potatoes of maximizing shop production, let’s take a look at things in a simple applicable way. For this example let’s consider a shop that employs 10…
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Added by Rob Gehring on April 12, 2016 at 2:42pm —
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Taking care of our best customer…the used car department
What if you had a customer who brings you between 25 and 75 cars a month, not for just an oil change, but to look over each one and tell them what…
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Added by Rob Gehring on April 12, 2016 at 2:14pm —
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I want to share a few processes dealerships some do that removes the chance to gain new car sales through the service department. Don’t worry it’s never too late to change and grow!!
Did You Buy It…
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Added by Rob Gehring on April 12, 2016 at 1:48pm —
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Don’t Ask Don’t Sell
Without question every dealership wants to improve customer satisfaction and retention. With fixed operations gross profits more critical than ever we must look at ways to insure results. Simple as…
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Added by Rob Gehring on April 12, 2016 at 1:22pm —
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Technician Time
Technician time must be managed very well to maximize service and parts sales performance. Technician time cannot be stored, refrigerated, or put into a saving account. If it is not used during…
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Added by Rob Gehring on April 12, 2016 at 12:58pm —
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Understanding How the Numbers Work
Generally when I begin with a client, I have a casual conversation with the manager of…
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Added by Rob Gehring on April 12, 2016 at 12:28pm —
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Building Your Body Shop and More Advisor Stuff
This month we look at some ways to build repair order counts for body shops and…
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Added by Rob Gehring on April 12, 2016 at 12:14pm —
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The Lost Customer
Dealerships will spend thousands of dollars in advertising bring in new customers on low margin labor operations such as oil changes. This month let’s look at the placing the focus on retaining…
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Added by Rob Gehring on April 12, 2016 at 11:55am —
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Defining Moments
We all have defining moments in our lives. Let’s look at some actions that must be taken to get the dealership to the next level of profits in your fixed operations.…
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Added by Rob Gehring on April 12, 2016 at 11:38am —
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No Training…Really?
It is interesting that in the nine years I have been consulting and training most managers and advisors in fixed operations have received little or no training! Let’s look together at advantages and costs this lack of training will cost your dealership.…
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Added by Rob Gehring on April 12, 2016 at 11:30am —
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According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a loyalty program. And the one thing that most of these…
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Added by Mike Gorun on April 12, 2016 at 7:59am —
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The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a snap to buy most goods online and this has conditioned consumers to expect…
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Added by Joe Orr on April 12, 2016 at 7:05am —
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