The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.
Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…
ContinueAdded by Mike Gorun on November 24, 2015 at 8:57am — 1 Comment
Let me start this post by stating unequivocally that I am big fan of online service scheduling applications for car dealers. When set up correctly, these little tools can save you and your customers the headaches and hassles of numerous service phone calls.
When set up correctly.
Without getting into the weeds, suffice it to say that online service scheduling is a great way to balance the load and maximize the labor in your shop without having to employ a service receptionist…
ContinueAdded by Steve Stauning on November 23, 2015 at 12:41pm — 5 Comments
TrueCar names Chip Perry chief executive officer
Digital automotive services pioneer begins role next month SANTA MONICA, Calif., (November 23, 2015) –
TrueCar, Inc. (NASDAQ: TRUE) announced that Chip Perry, an online automotive pioneer and long-time industry leader, will become the company’s president and chief executive officer, effective…
ContinueAdded by DealerELITE on November 23, 2015 at 11:01am — No Comments
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors…
ContinueAdded by David Metter on November 23, 2015 at 8:29am — No Comments
For those who have met me, you would know I have never had the problem of being lost in a crowd. At 6 foot 5 inches, I tend to be hard to miss. Most of you wouldn't know though that my wonderful wife Melody is 6 foot 1 inch, very tall herself. Like many of you I'm sure, I am punching well above my weight and I am convinced that my wife just married me because I was the only one she knew that was taller than her! It was my point of difference! And after celebrating 6 years of marriage last…
ContinueAdded by Dave Benson on November 22, 2015 at 6:18pm — No Comments
In the state of Ohio, drivers are responsible for carrying a minimum requirement to ensure that all drivers are protected while on the road. The Dayton, Ohio state related law concerning auto accident’s states that drivers are required to carry the insurance unless they are able to provide proof of other forms of financial responsibility like a bond that has been filed by the state treasurer. In the state of Ohio, there are laws in place that are there to ensure that auto accidents and…
ContinueAdded by Kevin Lee on November 21, 2015 at 9:53am — No Comments
A great question that actually has a fairly easy answer and solution. Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.
Added by Jeff Cowan on November 20, 2015 at 1:22pm — 1 Comment
Four Keys to Success on Instagram
Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.
Added by Paul Potratz on November 20, 2015 at 11:30am — No Comments
Four Keys to Success on Instagram
Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.
Added by Paul Potratz on November 20, 2015 at 11:30am — No Comments
Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government regulators are going to compel Volkswagen to fix all of the…
ContinueAdded by Chris Miller on November 20, 2015 at 8:00am — No Comments
Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations…
Added by Larisa Bedgood on November 19, 2015 at 2:31pm — 1 Comment
Today let's take a look at our operations and get ready for an upcoming record year! Don't forget the dealership with the best fixed operations will always win!
The $1,300 oil change
A few years ago I was at an account of mine, working in the…
Added by Rob Gehring on November 19, 2015 at 8:28am — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…
ContinueAdded by Anne Fleming on November 18, 2015 at 5:14pm — 2 Comments
"This Internet connection is too fast!" said No One Ever. In fact, 'slow Internet' is one of the top employee frustrations, according to a recent study by Deloitte. Is there anything worse than arriving at work, all motivated to tackle an important work project, only to discover the Internet is down? Slow Internet can be detrimental to your dealership's productivity, profitability and employee morale.
Sometimes the problem does lie with your ISP. But in many cases, a slow…
ContinueAdded by Erik Nachbahr, CISSP on November 18, 2015 at 4:17pm — 1 Comment
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins simply by tapping the built-in search tool and zooming in on objects of…
ContinueAdded by Joseph Little on November 18, 2015 at 3:45pm — No Comments
PapersNetwork is a reputable academic writing agency in the field of academic writing. Hardly surprising buyers who are in need of help seek assistance from this company.
Purchasers can get any kind of writing help here and it will be accomplished. Many students find it hard to compose theses, term papers, research papers, admission essays, reports on their own. PapersNetwork can cope customer's writing needs.
Students often feel proofreading and editing is time-consuming.…
ContinueAdded by Myrtle Pilger on November 18, 2015 at 10:56am — No Comments
How true is that old saying, “If you do what you always did, you will get what you always got?”
Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars per month, you are not as successful as you can be! Hopefully…
ContinueAdded by David Lewis on November 18, 2015 at 9:15am — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…
ContinueAdded by Joseph Little on November 18, 2015 at 9:00am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because it has leveraged technology to create the most efficient…
ContinueAdded by Bruce Thompson on November 18, 2015 at 8:57am — 1 Comment
If you follow the SEO industry, you'll know that there's a constant debate about whether or not the practice is really "SEO" (search engine optimization) anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.
Instead, most of what Wikimotive does as an…
ContinueAdded by Timothy Martell on November 18, 2015 at 8:00am — No Comments
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