According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and…
ContinueAdded by Joseph Little on November 17, 2015 at 5:12pm — No Comments
Don't Let Your Leisure Activities Become Your Motivation
We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.…
ContinueAdded by Paul Potratz on November 17, 2015 at 3:03pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals slipped to 75.0%, down slightly from the 80.0% mark reached entering October. Even with the change, the approvals rate on the year actually improved to 72.4%, a healthy mark for credit approvals.
Over the last three months, the lease credit approvals rate has been among the highest Swapalease.com has ever seen at 80.4%. In fact, Swapalease.com executives weren’t shocked to see the rate slip…
Added by John Sternal on November 17, 2015 at 2:55pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week looks at the continuing impact late-year seasonality is having across all car and truck segments. What’s more, the report offers front-line insight from remarketing…
Added by Black Book on November 17, 2015 at 2:54pm — No Comments
In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a focus on efficiency - how quickly can you complete a…
ContinueAdded by Mike Gorun on November 17, 2015 at 8:53am — No Comments
http://www.InternetSales20Group.com 856-546-2440 #IS20G 8
Help One Of Our Own. Internet Sales Consultant, Jeff Cormier Tragically Lost His 6 Year Old Son & We Are Trying To Help...
I have personally gotten to know Jeff and become friends with him. He is an…
ContinueAdded by Sean V. Bradley on November 17, 2015 at 7:30am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -2.6% during October, a significant increase from the -1.5% pace during September. Cars declined -3.3% while trucks declined just -2.0% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -13.0%.
Cargo mini vans led all vehicle segments with the highest depreciation on the month…
Added by Black Book on November 16, 2015 at 11:05am — No Comments
Albany, N.Y. – November 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Kaarma has completed integration with Auto/Mate's Dealership Management System (DMS). Auto/Mate's Fixed Ops Suite in its DMS now seamlessly integrates and sends customer payment and communications records to Kaarma's service applications.
"Auto/Mate makes it…
ContinueAdded by Mike Esposito on November 16, 2015 at 9:22am — No Comments
I was listening to a sales coach recently and he said something that really intrigued me. He said, “If you want to know the best way to stay fresh and hungry in sales, try firing yourself at the end of every month, and then re-hire yourself on the first day of every month. Tell yourself that you are in a new job on the 1st day of every month and you only have 1 month to prove that you are worth keeping!”
That’s one way to keep you fresh! The fear of no longer having a job will…
Added by Dave Benson on November 15, 2015 at 6:14pm — No Comments
Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…
ContinueAdded by Paul Potratz on November 13, 2015 at 4:00pm — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…
ContinueAdded by Joseph Little on November 13, 2015 at 3:06pm — No Comments
Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…
ContinueAdded by Paul Moran on November 13, 2015 at 8:00am — 1 Comment
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…
ContinueAdded by Joseph Little on November 12, 2015 at 1:02pm — No Comments
Well, it’s 2015, and despite the Jetsons’ promises- I don’t have my flying car yet. I mean technically the show was set in 2062, so we at least have a few years left to hope. Flying cars or not, the automotive industry is…
Added by Larisa Bedgood on November 12, 2015 at 10:29am — No Comments
Traditional hiring processes in the automotive industry are based on finding someone with past experience in the business. The types of questions you ask would normally have to do with past results and the candidate's reasons for leaving their last employer. In today’s Dealerships, especially for Salespeople, finding someone with previous…
ContinueAdded by David Lewis on November 12, 2015 at 10:24am — No Comments
More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers to a specific target market, and the ability to…
ContinueAdded by David Metter on November 12, 2015 at 7:58am — No Comments
While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…
ContinueAdded by Joseph Little on November 11, 2015 at 5:26pm — No Comments
As a dealership, you are constantly pulled in different directions regarding your customer experience – from your regional marketing association, corporate brand, or your internal marketing teams. If you’re also working with a marketing agency (or agencies), things can get complicated.
Your OEM provides you with sales and marketing materials that help you succeed, all with…
ContinueAdded by Amanda Meuwissen on November 11, 2015 at 2:37pm — No Comments
A Passion For Customer Care
Imagine if everyone on your service team was known for having a passion for customer care. They would make the customer feel appreciated from the moment they had arrived to the time they exit the dealership. The team would understand every customer’s concern and the detail required to fix their vehicle correctly on the first visit. They would place a great…
Added by Rob Gehring on November 11, 2015 at 12:26pm — No Comments
Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits.
However, is it better to keep the content on your site, or push the content to other sites in an effort to get…
ContinueAdded by sara callahan on November 11, 2015 at 8:15am — No Comments
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