News for the Week of November 2 

Google Play Music Introduces Podcasts

Google recently introduced a podcast portal which allows podcasters to upload their shows to Google Play Music. According to Google, contextual recommendations will be…

Search Engine Optimization has been hanging around as an industry buzzword for several years now. FordDirect websites claim to have a strong SEO base. Several vendors are out there selling their own SEO services to Ford and Lincoln dealers. Dealers often ask me how they’re doing and complain when they don’t show up at the top of the SERP. But what does SEO mean and what contributes to improving it?

MOZ recently released their…

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…

Developing a winning culture is critical to achieving consistent success. It will never happen by accident and requires commitment from everyone on the team. Let’s look at a couple contrasting examples from Cleveland area sports teams.…

Increasing the Profit



“How do I increase profits in my service department?” This is a question that we often hear, so today we are going to look at three ways to increase profits in your service department!…

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's algorithm. But today's news from the world's leading search engine took me for a loop.

Here at…

Creative investment opportunities recognized at auto industry’s first innovation and investor conference; SRO conference, packed with investors, dealerships & PE firms, reviewed over 20 start-ups representing the best of the auto industry’s future

Salt Lake City, UT –November 3, 2015 – Twenty-two of the top young companies shaping the future of the automotive…

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what it can mean for your business.…

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d…

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going to be reviewing all of the safety features of…

It Was Always Burning 

How Automotive Dealerships Can Win With Today’s Consumers

There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…

Driving home from the airport late last Thursday night, I switched on some good old’ talk back radio to keep me awake on for the journey… Bad idea most of the time…! But this night, a motor industry expert was on talking about his demise for a car brand and giving his thoughts on how people buy cars these days. 

He made a comment, "most people don’t need to test drive cars before they buy them these days because it’s more about the iPhone and Bluetooth connections and other…

People are more mobile than ever and this has become most evident by the amount of choices and variety of international food in any country. The international stores and, in particular, grocery stores cater to the many ethnic foods and tastes – it’s like bringing a little bit of home to your new country or location. There is no doubt that food fusion continues to evolve, just look at many restaurants and you’ll see that some dishes may have different ethnicities. It doesn’t stop there, the…

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…

Click the link below to here Mark Tewart's latest podcast with AutoSuccess.

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_416_-_Mark_Tewart.mp3

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers who place much less confidence in sales attribution when…

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs 

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using…