Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that…
Added by Black Book on October 28, 2015 at 1:35pm — No Comments
The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.
Standing out from…
ContinueAdded by Mark Frost on October 28, 2015 at 10:56am — No Comments
Quick Social Selling Hacks for Automotive: Twitter and LinkedIn
Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable reso
urces for sales professionals willing to put in a little time and…
ContinueAdded by Joseph Little on October 27, 2015 at 3:30pm — No Comments
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template
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ContinueAdded by Paul Potratz on October 27, 2015 at 12:04pm — No Comments
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car - from finding the right one, to filling out paperwork,…
ContinueAdded by Mike Gorun on October 27, 2015 at 9:04am — No Comments
…Why buy a car from us??
Well I’m glad you asked!
I’m currently at the stage of life that every weekend seems to be filled with a children's birthday party or friends BBQ gathering. While watching the token Dad turn the sausages on the BBQ, sipping on that drink that I got from the “not so cold” esky, I start chatting to the other seemingly uncomfortable Dad’s about the same old things…
One of the typical questions bantered around is “So what do you do for a…
Added by Dave Benson on October 26, 2015 at 7:11pm — 1 Comment
Albany, N.Y. – October 26th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Hiring the Best Employees." The eBook reveals the bottom line costs…
ContinueAdded by Mike Esposito on October 26, 2015 at 11:10am — No Comments
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing? Certainly dealers now recognize that customer experience is…
ContinueAdded by sara callahan on October 26, 2015 at 9:20am — No Comments
If you're a GM or dealer principal I have to ask: Do you have any idea what your BDC is doing right now?
A few weeks ago a general manager I’ve known for some time was bragging about the performance of his group’s Centralized BDC. He was almost gushing about how well they were doing and how there was no conflict between the BDC and the various floor teams. He told me…
ContinueAdded by Steve Stauning on October 23, 2015 at 2:12pm — 1 Comment
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…
ContinueAdded by Paul Potratz on October 23, 2015 at 11:46am — No Comments
While studies show women are the fastest growing consumer group, there’s still a disconnect between the number of women purchasing in the automotive industry versus the number of women working in the industry. Not only does this have an impact on marketing style, but it also has an effect on the overall success…
ContinueAdded by Joseph Little on October 22, 2015 at 4:32pm — No Comments
In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today.
Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…
ContinueAdded by Larisa Bedgood on October 22, 2015 at 2:44pm — 1 Comment
Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New…
ContinueAdded by Joseph Little on October 21, 2015 at 5:28pm — No Comments
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.
Basically, Moments makes it so that you…
ContinueAdded by Paul Potratz on October 21, 2015 at 3:30pm — No Comments
Several carmakers continue to offer aggressive lease deals for less than $150 per month, including Volkswagen with current deals on the Jetta S ($139 monthly) and the Passat 1.8T Limited Edition ($179 monthly). These deals can be found on Wantalease.com, the nation’s largest online marketplace for new lease deals.
Volkswagen joins other brands such as Ford, Chevrolet, Honda, Nissan and Toyota as offering multiple lease deals under $200 per month. Chevrolet is offering three cars…
Added by John Sternal on October 21, 2015 at 11:49am — No Comments
The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…
ContinueAdded by David Lewis on October 21, 2015 at 10:18am — No Comments
While SEO isn't new to those of us in the digital marketing industry , there are plenty of small and local businesses that are only now being introduced to the power of organic search traffic. Whether you're a salesperson for a marketing company who needs ammo to…
ContinueAdded by Mark Frost on October 21, 2015 at 8:30am — No Comments
If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count. Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership. Where do…
ContinueAdded by Joseph Little on October 20, 2015 at 4:33pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that since…
Added by Black Book on October 20, 2015 at 3:59pm — No Comments
The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.
Added by Paul Potratz on October 20, 2015 at 3:18pm — No Comments
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