In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be forgiving.
Take for example,…
ContinueAdded by Mike Gorun on September 29, 2015 at 10:08am — No Comments
Albany, N.Y. – September 28th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its president and CEO, Mike Esposito, will be presenting a FREE webinar titled "How to Create Customer Loyalty Without a Customer Loyalty Program." The Automotive News webinar is scheduled for Thursday, October 15th, 2015 at 2:00 p.m. EST.
"Many dealers rely on customer service training and loyalty programs to…
ContinueAdded by Mike Esposito on September 28, 2015 at 11:59am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…
ContinueAdded by sara callahan on September 28, 2015 at 10:08am — No Comments
Start Caring Today
Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.…
ContinueAdded by Paul Potratz on September 25, 2015 at 3:42pm — No Comments
Added by Dwight Allred on September 25, 2015 at 3:01pm — No Comments
Communicating with customers is a constantly changing endeavor for car dealerships. Every few years, more generations are added to your potential car-buyer pool, and your team is tasked with coming up with ways to effectively communicate to a multi-generational market. Keeping up with the younger generations…
ContinueAdded by Joseph Little on September 25, 2015 at 10:29am — No Comments
Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing the Twitter data with data from Polk.…
ContinueAdded by Paul Moran on September 25, 2015 at 9:17am — No Comments
News junkies, you’re in for a treat. Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-gathering…
ContinueAdded by Joseph Little on September 24, 2015 at 6:30pm — No Comments
Glengarry Glen Gross
By: Alan Ram
Who remembers that scene in Glengarry Glen Ross where Jack Lemmon is pleading with Kevin Spacey for the “premium leads.” “I can’t work these weak, worn-out leads anymore! You can take all of them! Just give me ONE of the good leads and I’ll close them!” In many cases, I imagine many dealers today as kind of a…
ContinueAdded by Alan Ram on September 24, 2015 at 4:42pm — 4 Comments
In 2014, vehicle recalls hit a…
Added by Larisa Bedgood on September 24, 2015 at 3:30pm — No Comments
Fresno, CA (PRWEB) September 22, 2015
Credit Bureau Connection (CBC), the leader in credit reports and compliance solutions, today released the company’s latest innovation to the automotive industry, eQualify Online. This powerful process allows consumers to…
ContinueAdded by Jeff VanOrnam on September 24, 2015 at 2:04pm — No Comments
In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this effectively grounds up to 10 percent of AutoNation’s…
ContinueAdded by Chris Miller on September 24, 2015 at 8:46am — No Comments
Once you have decided which tow bar type to purchase, it is important to know how to install it. Typically, tow bars are bolted to the frame of the vehicle just beneath the bumper. But some lower weight options allow the tow bar to be bolted to the bumper as well. In either of the case, the tow bar must be of the appropriate length to fit on the front or back of the vehicle.
You…
Added by Betty Rose on September 24, 2015 at 8:08am — No Comments
I got in the car business in 1999. One of the ways we got people into the dealership. Was to put balloons on the antennas of the vehicles we had on our lot. Why balloons? It got peoples attention. They noticed us from a block away and across two lanes of traffic. It made them look over at us it piqued their curiosity. And they would pull in and look at our inventory.
The internet has changed the way people buy vehicles. Nowadays your website will get 10x more impressions a month then…
ContinueAdded by Dennis Cole on September 23, 2015 at 9:30pm — No Comments
Few would debate the fact that there is a technician shortage for automotive dealerships in today's market and the problem is going to get worse in the future. There are many reasons for this shortage that will be reviewed in this article as well as the ways dealerships need to deal with this crisis. I believe that dealerships will be placed into two categories the have and…
ContinueAdded by Rob Gehring on September 23, 2015 at 11:58am — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…
ContinueAdded by Joe Orr on September 23, 2015 at 7:30am — 2 Comments
As marketers, we are often guilty of planning, thinking, structuring—and then planning some more. After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific…
ContinueAdded by Joseph Little on September 22, 2015 at 5:57pm — No Comments
There's No Such Thing as Easy Money (But Here's How to Make Money)
Making money: it's easy when times are good. But what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make money.…
ContinueAdded by Paul Potratz on September 22, 2015 at 5:10pm — No Comments
Black Book’s latest white paper shows how lenders should be using collateral and residuals in the underwriting process. The paper, authored by Black Book’s Lender Solutions division, is titled “Vision 20/20: Using Residuals To Spot Portfolio Growth Opportunity” and can be downloaded for free by clicking here.
The paper illustrates the importance of how collateral and residuals can help lenders manage risk levels…
Added by Black Book on September 22, 2015 at 1:03pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
In analyzing this past week’s market activity, Black Book is noticing that depreciation is picking up across the board for both cars and trucks. Especially for trucks, the average depreciation last week changed -0.46%, the…
ContinueAdded by Black Book on September 22, 2015 at 1:01pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by