Alan Wenkus, the screenwriter for the movie Straight Outta Compton (the story of N.W.A., the group that pioneered gangsta rap) was recently interviewed…

Do you think a professional coach would be a great manager in the car industry? A truly great manager is not only able to manage their team effectively, but also coach individuals while leading by example. This may not…

5 Steps to Get Your Customers to Fill Out Your Surveys

Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she  can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

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Check out Mark Tewart's latest interview with CBT News on handling top dogs who say they don't need sales training.

http://cbtnews.com/mark-tewart-on-handling-top-dogs-who-say-they-dont-need-sales-training/

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are …

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging…

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…

Sign Up for my FREE NADA University Webinar for "The Road Map To Becoming A Millionaire". This is a POWERFUL Webinar for Showroom Sales. Projections, Forecasting... How to sell 30+ units per month! 

TODAY 1:00pm Eastern -…

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot…

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank Tuesday, I show you how stand out and push the creativity of your entire marketing.…

Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year.



Key highlights of the survey (…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks.…

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four…

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero…

In today’s economy, it’s better to own your own business than it is to work for someone else. You’ll never really get ahead unless you stop living from paycheck to paycheck and go into business for yourself. Hardworking people are always in demand, and there are many sectors of the economy that are starving for reliable service businesses. For most people, starting out is the hardest part. That’s why pool route brokers can be invaluable if you want to go into business, but don’t want to…