You're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into multiple sales by just following this simple strategy. And to ensure your…
ContinueAdded by Paul Potratz on August 4, 2015 at 5:02pm — No Comments
Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult…
ContinueAdded by Joseph Little on August 4, 2015 at 10:43am — No Comments
With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased diversity in model offerings and an increased popularity in…
ContinueAdded by Mike Gorun on August 4, 2015 at 7:19am — No Comments
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power,…
ContinueAdded by Joseph Little on August 3, 2015 at 6:08pm — No Comments
[With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop study.]
A high percentage of dealership desk managers still look at the Internet and their own internet sales teams as the enemy. For these shortsighted managers, the elimination of e-leads in their dealership might likely be viewed as a blessing.…
ContinueAdded by Steve Stauning on August 3, 2015 at 5:30pm — No Comments
It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons,…
ContinueAdded by Joseph Little on August 3, 2015 at 4:17pm — No Comments
How can it be possible that I would leave a job I LOVE after 25 years?
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced that it can…
ContinueA dealership leases a vehicle to a customer under a 48 month lease agreement. The lease is assigned to Honda Lease Trust, a leasing company, and administered by American Honda Finance Company. If the lessee-customer negligently causes an accident and injures a third party during the term of the lease, is the lessor (dealership or assignee) also liable to the injured party?…
ContinueAdded by Greg Johnson on August 2, 2015 at 7:30pm — No Comments
Added by Paul Potratz on July 31, 2015 at 12:15pm — No Comments
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention of today’s message-fatigued…
ContinueAdded by Paul Moran on July 31, 2015 at 9:41am — No Comments
Here’s the problem at many dealerships: In our heads, we know what we want our people to be doing on a daily basis, but our actions and processes (or lack thereof) contradict what our heads are thinking, and we end up sending our staff conflicting messages. What do many of you see as you walk through your showroom? You might see five salespeople standing out…
ContinueAdded by Alan Ram on July 30, 2015 at 4:49pm — No Comments
Listen on iTunes - Listen on blog
Jennifer Briggs is a…
ContinueAdded by Joseph Little on July 30, 2015 at 11:53am — No Comments
ACCESS TO YOUR DMS
It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial Data.
Let’s Face it, Most Vendors Accessing the Dealership’s Computers are Up To No Good. What They are Doing Betrays the Dealers and The Customers that Buy the Cars Thinking Their Data and Information are Secure. Nobody I know told…
ContinueAdded by James A. Ziegler on July 30, 2015 at 9:24am — 4 Comments
AS…
Added by James A. Ziegler on July 29, 2015 at 10:09pm — 12 Comments
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can…
ContinueAdded by Mark Frost on July 29, 2015 at 4:37pm — No Comments
DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing
Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or service that breaks out of the humdrum and demonstrates…
ContinueAdded by Crystal Hartwell on July 29, 2015 at 1:52pm — No Comments
Post written by Kristin Huntley, Director of Content and Marketing
Added by Joseph Little on July 29, 2015 at 11:24am — No Comments
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…
ContinueAdded by sara callahan on July 29, 2015 at 9:00am — No Comments
This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on this. What are your thoughts? Insights?
The traditional marketing model in…
ContinueAdded by JB Floyd on July 29, 2015 at 8:30am — No Comments
Make These Changes Today To Get Your Marketing Strategy Running Smoothly
On this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to…
ContinueAdded by Paul Potratz on July 28, 2015 at 2:39pm — No Comments
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