In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the MotoFuze Development Team.  Most of us don’t exactly…

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get,…

AutoVentures Conference, produced by DrivingSales and Fraser McCombs Capital, will connect entrepreneurs with investors, innovative retailers, and industry vendors to foster investment in, and adoption of, new technologies in the auto industry

Salt Lake City, UT – July 22, 2015 – DrivingSales and Fraser McCombs Capital today announced AutoVentures, the auto industry’s first conference to foster…

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
   
   
   
   
2. You…

While SEO is a simple practice once you learn the basics (and begin implementing strategies and techniques), it's often intimidating to beginners and those who don't specialize in digital marketing.

In order to help more and more people learn about SEO in a simple and organized…

Social Media Update – Week of 7/20

Hey, it’s Joey Little, VP of Social Strategy with the MotoFuze Weekly Social Media Update.  This week we’ve got some great news for those of us who want more from our mobile social media experience!…

         Still trying to find a reliable way to saving for retirement? Nowadays, with variations of financial advisers, your task is getting a little bit easier.

One of such automated investment services called Wealthfront provides potential investors with an opportunity to place…

Social media marketing platforms is the best tools to promote the dealer marketing. Taking into consideration the current state of the market, you need to have all the social media tools of online car dealer SEO, where you can use each of them more effectively and efficiently to market the dealership across segments.

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Given the time of year, Black Book editors are beginning to notice a healthy amount of 2015 model-year vehicles entering the auction lanes. This is in line with typical seasonal patterns, especially as dealers begin to…

A Single Word Changes Your Emails' Open and Click-Through Rates

Want to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more…

(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)

Why Does Lead Response Matter?

Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…

Experience and Relationships are the Building Blocks of Your Brand

Ask most people what they think of walking …

What if you could utilize technology to easily understand customers’ behavior and engage them in a more effective, more targeted conversation via digital channels? And what if that same technology seamlessly utilized integrated behavioral patterns and analytics to target ready-to-send campaigns you could access and execute from an easy-to-use platform?

Enter…

I just finished writing an article for Service Drive Today. The article will be published in August’s edition of the magazine. In this particular article, I will be talking about how to get your sales and service departments to become more cohesive and more productive in their day to day operations. Sales and service departments have become information silos that we must…

Gone are the days when motorcycle riding used to be the sole preserve of men. An increasing number of women across the world are now taking up motorcycle riding. As per the stats available, around 12-13% of motorcycle owners are women. Although they are still in the minority, the number of women motorcycle drivers is increasing at a rapid pace. Here are some of the main reasons why women should ride a motorcycle-…

Attendees who pre-register online by Friday, July 31st can enter to win a free hotel room up to two nights

ALBANY, N.Y. – July 20th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it will be hosting its Fall User Summit in Oak Brook, IL near Chicago on October 12th and 13th, 2015. Auto/Mate's dealership customers are invited to attend the event that features…

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition with Erich Gail of The Cardinale Auto Group #4 Wards Top 100 eDealers

Epic Ways to Tell Your Brand Story

Storytelling …

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion per day. That’s a significant rise in less than a…