For SEO companies, unlinked mentions can be extremely annoying, hindering SEO…
Type-A Personalities Versus Type-B Personalities
Most people who work in automobile sales have Type-A Personalities. They are generally very competitive and career driven and often come across as aggressive and forceful.…
ContinueAdded by David Lewis on June 9, 2015 at 10:06am — 2 Comments
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on vehicles, blaming manufacturers for lowering margins and…
ContinueAdded by Mike Gorun on June 9, 2015 at 8:53am — No Comments
Brian Benstock pushes the use of equity-mining software at Paragon Honda because each time it succeeds in getting a leased vehicle back early, nearly every department in the store benefits, especially finance and insurance.
Equity-mining software, sometimes called data-mining software, enables dealerships to spot current customers who are in a good position to get out of the vehicle they have and into a new one for about the same monthly payment.
The software looks at a number…
ContinueAdded by Ryan Mayo on June 8, 2015 at 4:16pm — No Comments
Last week, Automotive News published an article called “Auctions Focus on High-Quality Vehicle Images”, which emphasizes the importance of providing customers with a better online shopping experience. The article discusses Manheim’s new Enhanced Vehicle Imaging (EVI) system, which includes pan & zoom technology, a condition heatmap, and up to 15 high-res images. Using this more robust merchandising technology, Manheim saw a 26% increase in bids and received $132 more per…
ContinueAdded by Devin Daly on June 8, 2015 at 10:00am — No Comments
All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are handled – from speed of reply to the content in the reply…
ContinueAdded by Timmy D. James on June 8, 2015 at 9:19am — 2 Comments
Making a strong sales presentation is crucial to closing more sales. Here are 10 tips to help you improve yours:
1. Acknowledge your customer’s requests and expectations.
Make sure they know you heard them. If it’s not appropriate to answer a question at that moment, thank them for the question and assure them you’ll answer it in a few moments. Never react as if they are interrupting your “pitch”.
2. Offer what they ask for, not what you…
ContinueIn a nutshell, the best auto leads are contacts for a high profit, high conversion vehicle shopper, with the highest profit margin. Part of defining the best car leads for dealerships, however, is also determining what they are not.
Quality Auto Leads Are Productive…
ContinueAdded by MANNY LUNA on June 6, 2015 at 7:30pm — No Comments
Added by Paul Potratz on June 5, 2015 at 2:52pm — No Comments
New car shoppers have once again recognized Honda as the "Best Value Brand" and "Best Overall Brand" in Kelley Blue Book's 2015 Brand Image Awards, based on the company's Brand watch study. This is the third consecutive year Honda has been recognized as "Best Overall Brand" by non-luxury car shoppers on KBB.com
Added by Dwight Allred on June 5, 2015 at 1:22pm — No Comments
How do you see yourself when you consider your future? Do you have a dream for your life that you would like to achieve, but don’t know how to get there from where you are? Are you stuck in the same rut producing the same results every month no matter how hard you try to…
ContinueAdded by David Lewis on June 5, 2015 at 8:33am — No Comments
A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and browse a dealer’s inventory on their website or, more commonly,…
ContinueAdded by David Metter on June 5, 2015 at 8:27am — 1 Comment
GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.
Once you set a barrier of your choosing you can then create a Push notification that will get delivered to a customer’s phone instantly when they enter that barrier.…
ContinueAdded by Matt Kuczka on June 4, 2015 at 4:22pm — No Comments
For SEO companies, unlinked mentions can be extremely annoying, hindering SEO…
Added by Mark Frost on June 4, 2015 at 3:52pm — No Comments
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
…
ContinueAdded by Richard Holland on June 4, 2015 at 8:37am — No Comments
Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…
ContinueAdded by Anne Fleming on June 3, 2015 at 1:38pm — 1 Comment
One of the most important things about being successful is also one of the simplest. My belief is that developing a culture of care insures your success. Click the link below to look at this issue in greater detail.
What have you got to lose? This article is Free after all...…
ContinueAdded by Rob Gehring on June 3, 2015 at 8:57am — No Comments
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them. You’ve spent the time and energy to really saturate your market using every form of communication to maximize your reach. Now the…
ContinueAdded by Chris Miller on June 3, 2015 at 8:19am — No Comments
Live chat has become the leading method for online customer support. Businesses are able to engage with more and more customers through online channels. Want to know why your business should use live chat for support?
Customers simply love live chat. It is one of the best ways to enjoy instant communication with a company. It also leads to the…
ContinueAdded by Betty Rose on June 3, 2015 at 1:20am — No Comments
Added by Paul Potratz on June 2, 2015 at 4:58pm — No Comments
SpinCar CEO Devin Daly visits a Honda dealership to talk to you about a topic that’s become incredibly important for dealers: webrooming. Are you missing out on business because your website is losing the sale online? Watch this video to get a few tips on how to optimize your website to win…
ContinueAdded by Devin Daly on June 2, 2015 at 2:56pm — No Comments
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