FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 18th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has received a Platinum award in the 2015 Auto Dealer Monthly Dealers' Choice Awards. This year marks the second time that Auto/Mate has received a top ranking in the publication's annual award program, which recognizes the industry's best product and service providers. Winners of the Dealer's Choice…
ContinueAdded by Mike Esposito on May 18, 2015 at 10:46am — No Comments
People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…
ContinueAdded by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment
Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.
Today,…
ContinueAdded by JD Rucker on May 16, 2015 at 2:44pm — No Comments
Whether you are looking to buy or sell your vehicle, it is important to get an accurate and unbiased valuation. Nowadays the question ‘what is my car worth?’ is one that can be answered easily, thanks to online services where users can get near-instant quotes based on entering a few details. However, online quotations offer valuations based on the current market prices of similar models and the details you enter such as the vehicle’s mileage.
Ways of getting a Vehicle…
Added by Kevin Lee on May 16, 2015 at 7:36am — No Comments
Added by Paul Potratz on May 15, 2015 at 3:19pm — No Comments
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those…
ContinueAdded by Paul Moran on May 15, 2015 at 8:19am — No Comments
NJ Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex!
We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor like this client and his brand new BMW M3, an epoxy coating will not work too well which is why we did a…
ContinueAdded by Jonathan Morales on May 14, 2015 at 1:00pm — No Comments
As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently. Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like change. Not necessarily because they are afraid of it, but…
ContinueAdded by Richard Holland on May 14, 2015 at 12:18pm — 1 Comment
It seems these days everyone is pressed for time and running a million different directions. Because of this, your team can feel disconnected and often times alone in their jobs. They don’t get quality time with their supervisor and never get to really hear what is going on in the department or business. They have questions like, “are we doing well or not,” and “am I doing my job to your satisfaction, “or ”am I about to be the next ex-employee?” Most of the time employees…
ContinueAdded by Steve Hall on May 14, 2015 at 10:30am — No Comments
Many of us in the marketing department have been trying to reach prospects and customers by email since time began. The problem is that response rates (opening, reading and taking action) are droping like a stone. On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%. But text messaging (also known as SMS) can get as much as a 75% open rate.
According to a study posted on …
ContinueAdded by Torrey Russell on May 13, 2015 at 6:30pm — No Comments
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil…
Added by Tom Kain on May 13, 2015 at 4:02pm — 4 Comments
Many times technicians and advisors recommend services based on the latest program that compensates them financially for selling it to customers. Listen to this call by clicking the link below, and find out the Fixed Performance approach to recommending services for your customers...you won't regret it! Unless you don't want to sell more work and retain your customers? This…
ContinueAdded by Rob Gehring on May 13, 2015 at 1:00pm — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.
Content marketing can be powerful, if done properly. It is more than simply…
ContinueAdded by sara callahan on May 13, 2015 at 9:14am — No Comments
Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…
ContinueAdded by Black Book on May 13, 2015 at 9:04am — No Comments
Added by Paul Potratz on May 12, 2015 at 5:24pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment with a positive…
ContinueAdded by Black Book on May 12, 2015 at 2:33pm — No Comments
As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need. In reality, I shop more than my wife and kids… they just don't go…
ContinueAdded by David Metter on May 12, 2015 at 1:53pm — No Comments
New “Check, Inspect and Protect” platform helps auto dealers sell used cars faster, and at a higher profit, while giving today's used car shopper more peace of mind
Las Vegas, NV – May 12, 2015 – SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform –…
Added by Crystal Hartwell on May 12, 2015 at 11:44am — No Comments
Added by Marsh Buice on May 12, 2015 at 7:00am — 2 Comments
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…
ContinueAdded by JD Rucker on May 11, 2015 at 4:58pm — No Comments
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