I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I am even downright outraged at how some online marketing…

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. 

All you need to do to attend is …

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…

Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.

Television has been a part of most people’s lives since the late 40’s. DVRs or online streaming weren’t even a…

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

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Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?

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DISCLAIMER: It is only fair before you read this to say out front that I personally despise …

On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?

How people learn

Each individual has a form of learning that suits them best. Some individuals achieve fantastic…

On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?

How people learn

Each individual has a form of learning that suits them best. Some individuals achieve fantastic…

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.

http://www.DealerSynergy.com 856-546-2440

Dealer Synergy Wins The 2015 Platinum  Dealers' Choice Award For BEST Internet Training Provider! Thank You For Voting For Us!

Thank you EVERYONE who voted!! Dealer Synergy​ just got notified that We Won the 2015 Platinum Dealers' Choice Award for "Best Internet Training…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 was largely unchanged in April, with 0.0% registered depreciation during the month. Domestic cars increased +1.1%; import cars changed -0.8%; domestic trucks increased +1.5%; and import trucks changed -0.2%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Premium Sporty Cars saw the largest…

I find it interesting that many dealerships blast a client with high-pressure sales tactics on maintenance items before they even diagnose the primary concern. If a customer brings their car in for a squeaking noise in the brakes, and they are offered $856 of other maintenance that is needed in the advisors mind before discussing their primary concern, this advisor is heading for trouble.

Many times technicians and advisors recommend services based on the latest…

Free Online Video Training for Automotive Dealers

Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.

If you are interested in growing your business through actionable lessons that cost you nothing, here is a…

Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region and roll out to the rest of the U.S. by the third quarter.…

This obstacle usually comes from Customers during the initial Meet and Greet and has been challenging car Salespeople for years.  It is a common defense mechanism and most of the standard responses taught in car sales training tend to make the Customer even more defensive.…

eLEND Solutions™ survey reveals that eight in ten dealers agree that a connected online and in-store experience will help sell more cars faster and lead to greater customer satisfaction

Mission Viejo, CA – May 6, 2015 –Eighty percent of auto dealers expect that CFPB regulations will be implemented in the near future, according…

Route 23 Ford is hosting this year's Drive 4 Ur School Event on June 12th at Pompton Lakes High School.

In the past Route 23 Ford have hosted this event at the Butler and Lakeland High Schools to raise money for school programs. This year they will sponsor the Pompton Lakes High School. For every person that test drives a…

A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall repairs. These actions are in advance of the…

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:

• Learn the one factor that's the difference between success and failure.
• Measure your success and how to keep growing.
• Increase your profits while lowering your costs and avoiding failure.
• Implement today's tips to break your bad habits.…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

The Black Book editors are tracking a continued pattern of strength across several truck segments, with particular emphasis on crossovers. For car segments, the Black Book editors are noticing growing weakness among…