One cost-cutting strategy that should be considered by every dealership is to reduce or eliminate overlap in vendor services. Utilizing multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy.

This type of overlap can cost thousands of dollars each month. And, perhaps more importantly, it…

I have just joined dealerelite, and, based on the varying opinions of the benefits of a BDC, decided to share this with all of you rather than just posting my opinions on the different blogs I have read.  Enjoy!

http://www.dealerstrong.com/7-bdc-elements-healthy-dealership/

7 BDC Elements For A Heart Healthy Dealership

Several years ago, when there was a…

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.

Why?

Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.

To help your service and parts get to the…

The All-New Ford F150 for 2015 Features a $50 Snow Prep Package! 

For those smaller jobs, the $50 Snow Prep Package offered by Ford for the 2015 Ford F150 is just enough! …

I will be a speaker at the Automotive Dealer Subprime Sales Success workshop on April 7-8th in Atlanta, Georgia. I will be speaking about F&I compliance and class action litigation issues (spot delivery, acquisition fees, deferred down payments, credit discrimination, adverse action, recontracting-backdating, among others) as well as auto dealer liability insurance coverage (or non-coverage) for consumer protection, consumer credit and consumer privacy litigation under the Truth in…

With all the discussion about the Consumer Financial Protection Bureau advocating the end of the so-called dealer reserve, I decided to post a series of articles outlining the auto dealer-arranged financing process supplemented by some of the cases I handled on behalf of auto dealerships.

Congress created the Consumer Financial Protection…

Could this checklist may have been made in 1998 or 2004 or 2015? Consistent high-level, best practices have remained the same!

Manny Luna

CEO VL Digital…

http://www.InternetSales20Group.com 856-546-2440
Jim Ziegler Shares The Secret To Success In The Automotive Sales Industry At The Internet Sales 20 Group...

Statistics show that many businesses, including many automotive dealerships are functioning at 50-60% of their potential.  And while some reading this may be producing at a higher level, or may not think that is a fair number with regards to their dealership, I would ask...how good is your dealership really? 

You see, it is pretty easy to measure what you did achieve.  It is…

• Are you missing phone calls from potential customers?
• Do you want to make a big difference in your sales every month?
• Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…

Route 18 Jeep in East Brunswick is hosting a Blood Drive along with the Central Jersey Blood Center!

Come support the Central Jersey Blood Center on April 4, 2015 by making a blood donation. Be sure to visit the link below to make your blood donation appointment at RT18 Jeep in East Brunswick,…

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without…

Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.



This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right…

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…

I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certain what will trigger it – but, it is coming. Moreover, given the current market realities, it might be coming a little faster than most of us in the industry imagine. Take, for example, these fast facts:

• The average length of a new car loan in 2014 was 66 months.
• The number of subprime borrowers missing payments is at…

By: Dave Benson

Push Beyond Your Feelings

The last thing I wanted to do was jump in the car and go to work. See I want to stay in bed. I wasn’t feeling too well, I was a little bit croaky in the throat. And I just wasn’t feeling on top of my game.



You know often, you might take the day off or even when you do go to the dealership, you just don’t feel “up” to everything that you got to do.



So maybe you avoid that…

Equals More Productive Employees!

What I Found When Mystery Shopping A BMW Dealership This Week…



Today, Phil and I are out shopping for a new car…. In fact, I’m currently test driving a BMW 328i and will be comparing the vehicle and the service with the C Class Mercedes Benz.



This experience really reminds me of how important every step of the sales process is, and how you must give it your absolute very best!



You know I’m out driving a $90,000 BMW right now and there is…