I'm very proud of the study our team just released that tracked and graded over 400 Automotive Mystery Shops for 30 days. In the study, we read every email and listened to every voicemail. Also, we graded dealers' REAL response time: that is, the time it takes them to actually pick up the phone and call the prospect. Since we used a valid, working…
ContinueAdded by Steve Stauning on January 5, 2015 at 11:00am — No Comments
Why Are Customers So Defensive?
By David Lewis
During my training seminars all over North America, regardless of whether I am working with Salespeople,…
ContinueAdded by David Lewis on January 5, 2015 at 10:57am — 3 Comments
http://www.BradleyOnDemand.com 856-546-2440
http://www.MakeMoneyMondays.com
This Monday Sean talks about the question, "What did you say?" Have you ever met someone that sounds stupid? There's a saying, "It's better to keep your…
ContinueAdded by Sean V. Bradley on January 5, 2015 at 7:56am — No Comments
Myths are dangerous things. They are invented from misinformation and the unknown. For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved the myth wrong. There was a time when people actually believed that the moon was made of cheese. That was disproven with the aid of powerful telescopes. Or how about…
ContinueAdded by Jeff Cowan on January 4, 2015 at 1:30am — No Comments
When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead generation on their website?
We're already seeing…
ContinueAdded by jeff sterns on January 2, 2015 at 2:54pm — 2 Comments
Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.
Here's an article I wrote on…
ContinueAdded by JD Rucker on January 2, 2015 at 1:52pm — 3 Comments
http://www.BradleyOnDemand.com 856-546-2440
Automotive Internet Sales Director Sells 400+ Units Per Month & 1 Million In Gross Per Month! (Interview Part 1 of 5)
Added by Sean V. Bradley on January 2, 2015 at 9:30am — No Comments
Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:
Added by Paul Potratz on December 31, 2014 at 2:12pm — No Comments
I just finished an article to address the Technician shortage in American car dealerships. It is understood some might say change isn’t needed to address the fact we are in need of 30,000 technicians today! My thought is change is required to attract and retain quality people for the future. Sign up for our no cost conference calls or newsletter and receive an advance…
ContinueAdded by Rob Gehring on December 31, 2014 at 12:00pm — No Comments
"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche German Philosopher…
ContinueAdded by Marsh Buice on December 31, 2014 at 10:00am — 2 Comments
http://www.GoogleopolyBook.com 856-546-2440
Order "Win The Game of Googleopoly" Book and Unlock The Secret Strategy Of Search Engines!
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the…
ContinueAdded by Sean V. Bradley on December 29, 2014 at 9:30pm — No Comments
As you prepare for a new year at your dealership, you’re probably on the lookout for innovative, measurable ways to effectively engage your shoppers. That’s why we’ve compiled 4 customer-centric infographics to help you improve your marketing strategy and proactively engage the modern shopper in 2015.
Check out these…
ContinueAdded by Lisandra Ramos on December 29, 2014 at 11:41am — No Comments
While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift money towards providing a more personalized customer…
ContinueAdded by Richard Holland on December 29, 2014 at 8:05am — 1 Comment
Added by DealerELITE on December 28, 2014 at 5:30pm — 1 Comment
Bible Believers' Selling -
by Roger Williams
I thought this would be appropriate due to the reason for the season!!
Do you want to have a better 2015 than 2014? If you are Christian, this is a must read!
Want to sell more? The big man says it’s all in the words!
30 "Gifts" God…
ContinueAdded by Roger Williams on December 27, 2014 at 4:00pm — 2 Comments
Added by Joseph Cala on December 26, 2014 at 2:45pm — No Comments
In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer…
ContinueAdded by sara callahan on December 24, 2014 at 9:00am — 1 Comment
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…
ContinueAdded by Lisandra Ramos on December 23, 2014 at 10:34am — 1 Comment
The Holiday Cheer Is On Us
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
On this week’s Think Tank Tuesday, enjoy "The 12 Days of…
ContinueAdded by Paul Potratz on December 23, 2014 at 10:30am — No Comments
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…
ContinueAdded by Timmy D. James on December 23, 2014 at 8:55am — No Comments
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