When a customer calls your dealership looking to schedule an oil change, does it sound like this? "Sorry we don't take appointments for oil changes we are open from 7:00am to 5:00pm, bring your vehicle in anytime and "l will squeeze you in." Believe it or not this happens more often than you would think.
Maybe you do take appointments for oil changes but you are…
ContinueAdded by Rob Gehring on October 30, 2014 at 8:58am — No Comments
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service…
ContinueAdded by Richard Holland on October 30, 2014 at 8:52am — No Comments
http://www.autoedcenter.com/education/seminars/14-11-18-sales.php ;
November 18th GNYADA Workshop "The Sales Process Redefined", Selling To Millennials
This seminar will finally answer the question:
How do I sell cars to Millennials? Learn…
ContinueAdded by Sean V. Bradley on October 30, 2014 at 1:18am — No Comments
In today's Women's Wednesday, we focus on selling to women. Let's get real:
Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this…
Added by Anne Fleming on October 29, 2014 at 1:00pm — 7 Comments
Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?
On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy…
Added by Paul Potratz on October 29, 2014 at 10:05am — 1 Comment
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is…
ContinueAdded by sara callahan on October 29, 2014 at 8:50am — No Comments
Added by J.R. Batchelor on October 28, 2014 at 9:36pm — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--October 27th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today released InstaVid, an automated video production service that instantly creates and distributes new and pre-owned inventory videos for auto dealers. In many dealerships, the average time it takes to get photos of inventory for listings and videos is two to three days. InstaVid…
ContinueAdded by Brian Cox on October 28, 2014 at 1:42pm — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – October 27th, 2014 –Auto/Mate Dealership Systems (http://www.automate.com) announced the successful completion of its first annual User Summit for auto dealers. Dealers and managers from around the country attended the summit on September 19th in Albany, NY. The User Summit was designed for Auto/Mate's dealer clients to learn the newest features of Auto/Mate's dealership management system…
ContinueAdded by Mike Esposito on October 27, 2014 at 11:46am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car market insights from Ricky Beggs and Black Book. It is great to be back with you this week. I hope you gained some insight from the thoughts of Steve Jordan of the National Independent Automobile Dealers Association. We will also share with you today another of the short interviews…
ContinueAdded by Black Book on October 27, 2014 at 10:30am — No Comments
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…
ContinueAdded by Brian Cox on October 27, 2014 at 8:18am — 2 Comments
Added by Gordon Wisbach, Jr. on October 25, 2014 at 1:30pm — No Comments
I love those great months... who doesn't?. You know the ones.. Excellent production, solid gross and great back end penetration. Record numbers in the service drive and the parts numbers to support the RO's.
Up tick... Up tick.
Business being better at our physical place of business generally means an up tick in the web traffic.…
ContinueAdded by Craig Darling on October 25, 2014 at 12:49pm — No Comments
When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial…
ContinueAdded by Mike Gorun on October 24, 2014 at 9:09am — No Comments
Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.
It got me thinking about today’s post and how lead…
ContinueAdded by Lisandra Ramos on October 24, 2014 at 8:58am — No Comments
Do You Own a Nissan? This Your Chance to Get Free Maintenance for Life!
Alfano Nissan is taking part in the 2014 Nissan Car Care Event which promotes individuals to share car care tips through Twitter with the hashtag…
ContinueAdded by Jonathan Morales on October 23, 2014 at 3:22pm — No Comments
What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…
ContinueAdded by Patrick Kelly on October 23, 2014 at 2:00pm — 7 Comments
Do you process your used cars in the same way you process customer pay work? Are your used cars brought up to maintenance standards before they hit the lot? Has discounting internal rates become your shop policy?
Click the link below to stop cutting your gross profit margins right now!
…
ContinueAdded by Rob Gehring on October 23, 2014 at 9:30am — No Comments
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on…
ContinueAdded by Amy Scott on October 23, 2014 at 9:16am — 1 Comment
You don’t have to live in a bustling city to see that people are in a hurry. Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.
In today’s hurried environment,…
ContinueAdded by Richard Holland on October 23, 2014 at 8:58am — No Comments
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