Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders
Salt Lake City, UT – September 4, 2014 –…
ContinueAdded by Crystal Hartwell on September 4, 2014 at 2:39pm — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…
ContinueAdded by Jamil Zabaneh on September 4, 2014 at 10:44am — No Comments
This article was written by Steven Banks and was originally published on the NCM Institute Up to Speed blog.
Have you ever prepared extensively for a certain event only to be caught off guard by an unanticipated circumstance? Maybe you prepared for a recital, fully expecting a Tchaikovsky piece to come out of your fingers but mid-recital a contact lens…
ContinueAdded by Garry House on September 4, 2014 at 10:30am — No Comments
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive industry (and business in general), it’s increasingly acceptable to see…
ContinueAdded by Richard Holland on September 4, 2014 at 10:11am — No Comments
Greetings Friends,
How are you coaching your team? Most managers pay very little attention to developing a coaching style. If we don't invest time and effort into developing our coaching skills, we have no chance at being great coaches. Great coaching is a must, to achieve real results.
Click the link below and learn how to develop your coaching…
ContinueAdded by Rob Gehring on September 4, 2014 at 10:00am — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.
It may be no surprise that car buying is an emotional…
ContinueAdded by Anne Fleming on September 3, 2014 at 12:00pm — No Comments
When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:
Added by John Sternal on September 3, 2014 at 11:10am — No Comments
With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months of a twenty-four month contract. And if you want to…
ContinueAdded by Mike Gorun on September 3, 2014 at 9:08am — No Comments
3 lbs is all that is keeping you from ultimate success. It’s your brain. If it weren’t for our brain, the sales profession would be an easy job. Instead of using our brain as a tool, we use it instead as a weapon-on ourselves. It’s the self-defeating thoughts, past experiences, and bleak predictions that sharpen our blades of self-destruction.
When…
ContinueAdded by Marsh Buice on September 2, 2014 at 2:42pm — 2 Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market with data and insights from Ricky Beggs and Black Book. By the time you are watching or reading this used car market insight, whether you are a fan of college football or not, you either attended a game or at least watched some on TV. This great passage of fall has finally arrived. Hopefully you were satisfied with the…
ContinueAdded by Black Book on September 2, 2014 at 9:08am — No Comments
In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized…
ContinueAdded by Timmy D. James on September 2, 2014 at 8:21am — No Comments
There is no shortage of opinions in our industry. Depending on who you ask, they will likely have a very passionate opinion about the three major types of mobile website strategies: responsive, adaptive, and mobile-only. If you ask a website provider, they’ll tell you that the option they have currently available is the best option whether they have numbers to back…
ContinueAdded by Ali Amirrezvani on September 2, 2014 at 6:19am — No Comments
Added by Sean V. Bradley on September 1, 2014 at 10:39am — No Comments
It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.
Everyone in the car business love to get conquest…
ContinueAdded by Jon Lamb on August 31, 2014 at 5:46pm — No Comments
As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.
Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…
ContinueAdded by Anne Fleming on August 31, 2014 at 4:49pm — 4 Comments
Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.
Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…
ContinueAdded by Sharon Hill on August 31, 2014 at 1:36pm — No Comments
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later…
ContinueAdded by JD Rucker on August 31, 2014 at 5:12am — No Comments
The team at Ramsey Subaru in New Jersey reviews the newly designed 2015 Subaru WRX and STI. The 2015 Subaru WRX features the all-new 268hp Direct-Injection Turbocharged Engine that…
ContinueAdded by Jonathan Morales on August 30, 2014 at 3:30pm — No Comments
Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:
Any good salesperson knows that the last way you want to greet a customer is with the words,…
ContinueAdded by Jeff Novak on August 29, 2014 at 1:13pm — 4 Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by