Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota
Salt Lake City, Utah – August 25, 2014 – DrivingSales announced that five…
ContinueAdded by Crystal Hartwell on August 25, 2014 at 12:11pm — No Comments
Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding…
ContinueAdded by Black Book on August 25, 2014 at 11:26am — No Comments
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they…
ContinueAdded by Brian Cox on August 25, 2014 at 7:15am — No Comments
The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.
It isn't hard to track the key performance metrics…
ContinueAdded by Paul Accinno on August 24, 2014 at 4:56pm — 2 Comments
Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.
Properly positioned and managed chat on dealer websites can definitely be…
Added by jeff sterns on August 24, 2014 at 4:45pm — No Comments
There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a suit, you probably want to go to a…
ContinueAdded by Jon Lamb on August 24, 2014 at 4:25pm — No Comments
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide them…
ContinueAdded by Jon Lamb on August 22, 2014 at 4:42am — No Comments
August 2014 marks AutoNetTV’s 100th episode. For eight and a third years, customers in various auto care facilities have been entertained while they learn how to save money with timely car care while enjoying better vehicle performance and increased safety.
Just how much money have the millions of AutoNetTV viewers saved? Well, it’s…
ContinueAdded by Lance Boldt on August 21, 2014 at 5:49pm — No Comments
Added by Anne Fleming on August 21, 2014 at 4:30pm — 10 Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and…
ContinueAdded by MANNY LUNA on August 21, 2014 at 4:00pm — No Comments
ATTENTION CARS.COM CUSTOMERS: If you received an email asking you to update your account credentials it has all the marks of a "phishing" scam. (For you neophytes that is when a fake site is published that looks real but is only there to steal your logins and passwords.) I would avoid logging into any Cars.com dealer portal sites without checking with support first. It will ultimately be less of a headache than having your dealer account temporarily compromised.
Added by Jeff Novak on August 21, 2014 at 12:12pm — 4 Comments
This article was written by Steve Hall of the NCM Institute Center for Automotive Retail Excellence.
Have you ever thought about what keeps you from becoming the best you can be? Hopefully, not only have you thought about this in the past, but you think about it on a regular basis. Though this thought…
ContinueAdded by Garry House on August 21, 2014 at 10:08am — No Comments
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process. While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way?
A more…
ContinueAdded by Lisandra Ramos on August 21, 2014 at 9:03am — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than…
ContinueAdded by Scott T Joseph on August 21, 2014 at 8:28am — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer? Could that surprise highlight…
ContinueAdded by Richard Holland on August 21, 2014 at 8:01am — No Comments
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…
Added by Anne Fleming on August 21, 2014 at 12:15am — No Comments
Added by Danny Benites on August 20, 2014 at 1:20pm — No Comments
Added by Rob Gehring on August 20, 2014 at 10:11am — No Comments
Does your staff gravitate towards drama? We all have overheard at one time or another our staff talking about customers. What is your action plan to eliminate drama in your dealership?
Click the link below not only to hear the consequences of allowing drama in your shop, but also how to combat it!
…
ContinueAdded by Rob Gehring on August 20, 2014 at 10:00am — No Comments
AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.
Millennials have the pedal to the mobile metal and are shaking up the automotive…
ContinueAdded by Josh Knutson on August 20, 2014 at 9:30am — 2 Comments
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