Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.
Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…
Added by John Sternal on July 23, 2014 at 10:04am — No Comments
Greetings Friends,
The price of your services is not what keeps your customers coming back to your dealership. It is the amount of care you give them. When we are directed by the discounted price alone, we are developing the wrong kind of culture.
Click the link below to find out how to develop a caring culture in your dealership.
…
ContinueAdded by Rob Gehring on July 23, 2014 at 9:11am — No Comments
AutoCon Launches “Your” Best Practices |
Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer…
ContinueAdded by DealerELITE on July 22, 2014 at 4:30pm — 1 Comment
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…
ContinueAdded by Paul Potratz on July 22, 2014 at 11:25am — No Comments
Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…
ContinueAdded by Black Book on July 21, 2014 at 4:30pm — No Comments
http://www.internetsales20group.com 856-546-2440
"Money Mind Mapp" Is The Theme For The Internet Sales 20 Group 6 In…
ContinueAdded by Sean V. Bradley on July 20, 2014 at 9:59pm — No Comments
http://www.dealersynergy.com 856-546-2440
Jack Madden Ford in Norwood, MA, Is Hiring Internet Sales Coordinators - Call Center -…
ContinueAdded by Sean V. Bradley on July 20, 2014 at 9:56pm — No Comments
Motivation is a psychological feature that induces an organism to act towards a desired goal and elicits, controls, and sustains certain goal-directed behaviors. It can be considered a driving force; a psychological one that compels or reinforces an action toward a desired goal. For example, hunger is a motivation that elicits a desire to eat. Motivation is the purpose or psychological cause of an action.…
Added by MANNY LUNA on July 17, 2014 at 6:24pm — No Comments
Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
CHAPEL HILL, North Carolina (July 17, 2014) – Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately.
Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, Marcotte served as Senior Vice President of Marketing for the company, leading the…
ContinueAdded by Emily Douglas on July 17, 2014 at 3:30pm — No Comments
Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.
According to Black Book, both new and used vehicle markets are seeing…
Added by Black Book on July 17, 2014 at 3:00pm — No Comments
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption. General Manager, Loren Campbell, recognized that becoming more…
ContinueAdded by Richard Holland on July 17, 2014 at 7:30am — No Comments
Every day we hear things like I can't, I might, I'll try, but what about, I will? Our fear of failing becomes over whelming, it stops us from achieving our goals.
The Impossible becomes likely with a solid committed effort that starts with two simple words "I will." Click the link below and find out how to get rid of your self-doubts,…
Added by Rob Gehring on July 16, 2014 at 9:30am — No Comments
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their practices.
I reached out to…
ContinueAdded by sara callahan on July 16, 2014 at 8:00am — 2 Comments
This post was originally written by Paul Stowe for the NCM Institute Up to Speed blog. Click here to view the original article.
There continues to be a great deal of misconception in sales managers’ thinking about why they’re not able to increase used vehicle volume. Industry metrics confirm that those…
ContinueAdded by Garry House on July 15, 2014 at 3:30pm — 1 Comment
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments
Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership. Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one!
The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…
ContinueAdded by Philip Zelinger on July 15, 2014 at 9:30am — No Comments
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…
ContinueAdded by Mike Gorun on July 15, 2014 at 9:28am — No Comments
It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football season is rapidly approaching and many leagues are beginning to organize and…
Added by Scott T Joseph on July 15, 2014 at 7:40am — No Comments
Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.
It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come…
ContinueAdded by JD Rucker on July 15, 2014 at 4:32am — 2 Comments
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