One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate revenue, dealers must continuously acquire vehicles. This provides…
ContinueAdded by Richard Holland on June 19, 2014 at 8:43am — No Comments
CRM Companies are engaged in an immense battle over market share, but then aren't we all in one form or another? He who has the most customers wins! Or so that's how it would be if simply HAVING them was enough. As each CRM company dives deeply into the data, hoping to extract their next golden goose, the blogs, articles, and paid press releases fly around the nation. They started out by talking about "capturing the data" moved on to "garbage in garbage out" then "big data" and are now…
ContinueAdded by Kevin "Friend Me" Bradberry on June 18, 2014 at 8:00pm — No Comments
Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way).
But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are unorthodox…
ContinueAdded by John Sternal on June 18, 2014 at 5:26pm — No Comments
Added by Rob Gehring on June 18, 2014 at 2:17pm — No Comments
Note: Thanks to AutoSuccess Magazine for allowing me to be their guest blogger this week.
Added by Marsh Buice on June 18, 2014 at 1:20pm — 6 Comments
Added by Sean V. Bradley on June 17, 2014 at 11:06pm — No Comments
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A Commentary on the Automobile Business May 2009 By Jim Fisher, Former Dealer and Consultant
In professional football or any professional sport, draft day is one of the most important days of any franchise. This is the day that teams are able to pick from an unlimited amount of talent available to either help their team now or provide a base for the future. All of the excellent organizations put a lot of time and effort into scouting, evaluating and testing the applicants for mental…
ContinueAdded by JIm Fisher on June 17, 2014 at 3:39pm — No Comments
This is a commentary that I wrote back in July, 201 and it is true even today.
Let’s list the average priorities for the average Sales Manager by importance.
Added by JIm Fisher on June 17, 2014 at 3:31pm — No Comments
One of the things that I think became readily apparent when the economy hit the skids in 2008 was the fact that a lot of the people that we call managers, really aren’t. When the economy is humming along and customers are pouring into showrooms, a lot of our deficiencies as an industry are masked. As a manager, as long as we’ve got plenty of customers on the showroom floor, everyone’s happy. Unfortunately that’s not a reality in today’s environment. What sales managers are doing when they…
ContinueAdded by Alan Ram on June 17, 2014 at 1:01pm — 6 Comments
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track consumers, technology is better enabling marketers to deliver more…
ContinueAdded by Jamil Zabaneh on June 17, 2014 at 9:07am — No Comments
The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're already doing it.
Let's start with the disclaimer. Everything…
ContinueAdded by Tyson Madliger on June 17, 2014 at 4:56am — 2 Comments
If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a little sense a few years ago when the digital spend was much…
ContinueAdded by Jon Lamb on June 17, 2014 at 4:12am — No Comments
http://www.dealersynergy.com 856-546-2440
Sean V. Bradley Interviews Spirit Chrysler-Dodge-Jeep-Ram from…
ContinueAdded by Sean V. Bradley on June 17, 2014 at 12:29am — No Comments
A young guy from North Dakota moves to Florida and goes to a big "everything under one roof" department store looking for a job. The Manager says, "Do you have any sales experience?"…
ContinueAdded by MANNY LUNA on June 16, 2014 at 5:00pm — No Comments
Change is never easy, especially when you’re dealing with individuals who are entrenched in their beliefs. It sometimes feels like trying to make a U-turn in the middle of a narrow street without the maneuver of a three-point turn; stopping, backing up and then going in another direction, yet that is exactly what is needed in most cases. The consensus is that no one has had…
ContinueAdded by Kurtis Smith on June 16, 2014 at 4:09pm — No Comments
Comments made such as ”dealers starting an adjustment” and “dealers being selective” along with “buyers being cautious” coming in with the Black Book survey personnel reports caught our attention and led to anticipation as to what the actual adjustments would be after a week of market analysis.
Hello and welcome to this week’s edition of Beggs on the Used Car Market,…
ContinueAdded by Black Book on June 16, 2014 at 11:47am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – June 16th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with SMI's DriveService and DriveSales solutions. For auto dealers using both solutions, the integration ensures that customer information updated in the DMS will be updated in SMI's customer…
ContinueAdded by Mike Esposito on June 16, 2014 at 11:27am — No Comments
Free GoPro HERO3+ When You Lease or Buy a 2015 VW Golf GTI in NJ!
It's not everyday that a manufacturer offers a Free GoPro with the purchase of a new car. Well, Volkswagen is doing just that this year! Three County VW…
ContinueAdded by Jonathan Morales on June 16, 2014 at 8:00am — No Comments
Added by JD Rucker on June 16, 2014 at 4:42am — No Comments
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