While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.

The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…

It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.

It can actually get…

Paul Johnson, a recognized automotive Internet visionary, brings strategic, operational and brand-building expertise to the recently launched LotLinx; joins Board line-up that includes former AOL, Google Automotive, Dealix and Autobytel executives

SAN FRANCISCO, November 4, 2013   -- LotLinx today announced the appointment of Paul Johnson to its board of directors. Johnson spent 13 years at Kelley Blue Book (KBB),…

ALBANY, N.Y. – November 4th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the 2013 “Best Places to Work” in New York State’s Capital region by the Albany Business Review. This is the fourth year in a row that Auto/Mate has received the honor.

“I believe that taking care of employees and ensuring they are happy is just as important as taking care of our customers,” said Mike…

This week's episode is "Always be prospecting". VERY powerful but simple ideas on how to prospect and sell more cars, more often!

Sean V. Bradley recently attended a Jim Ziegler Sales Management Workshop and was reminded of this simple technique to increase sales…

Does your dealership have a call monitoring solution in place?

Does your dealership consistently train phone skills?

Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is "yes".  However, it is mind blowing to see how many dealerships in 2013 still do not pay attention to call monitoring.  I look at…

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…

vi·su·al·ize  

v. vi·su·al·ized, vi·su·al·iz·ing, vi·su·al·iz·es

v.tr.

1. To form a mental image of; envisage: tried to visualize the scene as it was described.

2. To make visible.

In life and work, success begins with a goal. It could be losing weight, asking for a…

Hi I'm a vendor....in the digital space. That's my job. And I love it. I love it because I'm a 27 year retail car guy who's Father was a dealer, Grandfather was a designer for Ford and Step Father designed assembly line equipment. Yes I'm from Detroit...  and I love dealing with car guys and gals. Sure I like it when they buy my product. I like making a difference and I like making sure my company is healthy and our staff can take care of their families. But what I love about the job, really…

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.

As a result, the balance of power is shifting ever-so…

At Fixed Performance we pride ourselves on helping dealerships reach their potential in fixed operations. We are now introducing our new sales training program.



ROI sales training program will simplify the all those hard to remember sales steps into three steps your team will actually retain, and use every day!



You may ask yourself why use Fixed Performance?



The answer is simple: Fixed Performa…

Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

No one likes to wash clothes, take a bath (don’t laugh some people don’t), or pay bills, but we would all agree it’s a necessity in life.  Although we may not enjoy the act, we enjoy the benefits it has to offer.  We love the smell of putting on a fresh t-shirt in the morning; we feel reenergized after washing off the funk of a hard-fought day and enjoy the ability…

This is the 4th article in the series Managing Your BDC Like a Call Center:

Ok your BDC is receiving…

Once upon a time there were two men who lived in the same forest and decided to have a contest chopping wood.  The first man was in good physical shape and very muscular.  The second man was in good shape but smaller in statute and wiry.  They would chop wood all day and at the end of the day compare to see who had chopped the most wood. 

The first man…

"Your Attitude Determines Your Altitude." 

Once upon a time a strong wood-cutter asked a timber merchant for a job. The timber merchant was happy to oblige. The pay was good and so were the work-conditions. Therefore, the wood-cutter was determined to do his best.

The timber merchant presented the wood-cutter with an axe…

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google…

An excellent read on the importance of the use of video in your marketing campaigns.  Plus a solid example of how to use it effectively.

http://www.reelseo.com/geotargeted-video-advertising-most-effective-for-auto-campaigns/…

There are two kinds of auto dealers on Facebook – ones that have mistaken their Facebook feed for a billboard, and ones that have gotten to grips with the way Facebook works and are churning out one funny update after the other. The build-up to this year’s Halloween festivities has clearly shown who’s doing the right thing and who needs to learn more about social media.…