New technology for dealers

Three companies, AutoRef.com, BankHunter.com and ClearMechanic.com, which offer  unique and innovative technological contributions in sales, finance and the  service phase of a dealership’s business.

I’ve written many blogs on the topic of mobile friendly websites, emails, and all around marketing, yet I’ve noticed that most dealerships are not mobile ready. Smartphone usage has surged past 50% while Tablet ownership hit 25% just in the past year. This trend is not slowing down anytime soon either, it’s quickly accelerating.

Customers can access your website from anywhere—they might visit at home, at work, at a store, or anywhere in between. Knowing your audience…

July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in it).

Yet, this movie, according to SyFy channel owners,…

Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing the likelihood of IT happening to you!…

The new 50^th anniversary Lamborghini Veneno carries a price tag of $3.9 million, making it one of the most expensive cars ever produced. It sits on a $400,000 chassis, is adorned with custom made aerodynamic panels, all cradled with a V12 engine that cranks out 750 horsepower-reaching 60 mph in less than 3 seconds and top speeds of 220 miles per hour (Just what we need to sleep in a little later). In spite of the millions of dollars poured into the…

In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history.…

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we are still finding our way around it.…

Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media.

Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker (a.k.a…

What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have customers clamoring to do business with you. Therefore, take a hard look…

Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive marketplace. And yet, on far too many dealership lots, those being tasked to execute their job’s duties are turning a blind eye to them. Your dealership needs a Hans Gruber.



It is commonplace for salespeople to push back or simply choose …

MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base…

Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.



Is your company’s internet presence going unnoticed? This might be because what you thought was the hard part, has only just begun. These days it’s not enough just to simply have a website to bring in visitors, you have to actively…

If you haven't heard this it's great. If you have it's worth another listen

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star,…

Larry Gray’s 1961 Corvette.

His childhood was spent in Pine Bluff, Ark., where he delivered newspapers for 35 cents a week and pumped gas. In those days station attendants would pump the gasoline, check the oil level in your car and wipe your vehicle’s…

Do you want to increase your CP Hours per RO?



Greetings, 

I can't imagine many people answering NO to that question. If you did, please contact us immediately and tell us about your success! All joking aside, in most cases CP Hours per RO are an area of opportunity for increasing Gross Profit, as well as increasing shop…

C’mon folks, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago.

Not that you can’t still close people, but the residual factor is usually gone when you use this…

How To Sell More Cars To Millennials Like Me

I would be considered a millennial, or a Gen Y consumer.  After all, I’m twenty-eight, a new mom,born in 1984, just about to have my ten year high school reunion and often think to myself-“If I wasn’t in the auto business, if I didn’t do this for a living, what would…