If you are not getting better, then you must be getting worse. In this age of instant information and transformation, speed is the new weapon of choice for top performers. To survive and thrive today, you must be willing to learn, change and implement faster than your competition. In this and next month’s articles, we’ll examine some ideas on how to adapt to the environment you find yourself in, and how to thrive within it.
First, you must focus on things that can move you to…
ContinueAdded by Mark Tewart on July 3, 2013 at 2:50pm — 4 Comments
When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote and source in proper MLA format like they are trying to get an A in English Comp 101. Some people throw in a quick link somewhere in the article and call it a day. Finally, some other people eschew sourcing all together and just steal information and content from others because the internet has a very liberal idea about ownership. Some…
ContinueAdded by Timothy Martell on July 3, 2013 at 10:30am — No Comments
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Added by Paul Potratz on July 3, 2013 at 9:19am — 1 Comment
I truly believe there is a tremendous lack of leadership in today’s world. This shouldn’t be so. You can’t underestimate the power of a great leader. Great leaders make the impossible seem possible. Some folks think leaders are born; some think they are developed. I happen to think it is a little bit of both.
Leadership traits exist within all of us, regardless of…
ContinueFirst mobile-optimized auto financing application for dealerships helps bring financing to the ‘front’ of the sales process; drives more pre-approved, high-quality customers
Mission Viejo, CA – July 2, 2013 – DealerCentric Solutions, the consumer finance management system innovator, today announced that its industry-leading online credit application platform Get…
ContinueAdded by Crystal Hartwell on July 2, 2013 at 10:11am — No Comments
“The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England.
Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some historians even estimating support in the 20-30% range. The other…
ContinueAdded by Mike Gorun on July 2, 2013 at 10:10am — No Comments
There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.
The problem with this is…
ContinueAdded by JD Rucker on July 2, 2013 at 9:00am — No Comments
Written By: Garry House
Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.
Most every dealership manager…
ContinueAdded by Garry House on July 1, 2013 at 8:30am — No Comments
Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…
ContinueAdded by JD Rucker on July 1, 2013 at 8:30am — No Comments
Chaz always made sure I looked good. For years I would drop by my local Men’s Warehouse to buy a couple of dress shirts, a pair of slacks, and sometimes a suit. Chaz always seemed to be there and he always seemed to remember my name. I don’t know how he did it, but he…
ContinueAdded by Bill Cosgrove on June 30, 2013 at 11:06am — No Comments
I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”
The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…
ContinueAdded by JD Rucker on June 30, 2013 at 8:00am — No Comments
It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.
Understanding that there needs to be a difference is where your success can begin.…
Added by Erin Ryan on June 29, 2013 at 5:30pm — No Comments
EMBRACE CHANGE
The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.
According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries…
ContinueAdded by Rebecca Chernek on June 29, 2013 at 11:32am — No Comments
Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.
A recent…
ContinueAdded by Richard Holland on June 29, 2013 at 9:33am — No Comments
A girl walks into a gas station (no, this isn’t the start of a bad joke).
Let me start again ---
I walk into a gas station wearing my dealership's polo on my way to work.…
ContinueAdded by Megan on June 28, 2013 at 3:30pm — 3 Comments
For a long time, I assumed that this was a well-known technique, but after talking to some clients I realized that it’s not as common as I thought. If you have a Pinterest account (you should) and you don’t mind using it for business (you might), then you should definitely be mixing in some business-relevant posts.
Here’s the basic idea – your personal Pinterest or…
ContinueAdded by JD Rucker on June 28, 2013 at 10:30am — No Comments
Too often salespeople are being taught to have a “power greeting”. Salespeople have been traditionally taught to walk directly up to people, stick out their hand, aggressively give a firm handshake, exchange names and welcome them to your dealership. Sounds good, however let’s review potential pitfalls to traditional meet and greet approaches and how you may improve them.
People in out society have 3 general comfort zones: home, work, and vehicle. Most of us spend about 90+%…
ContinueAdded by Mark Tewart on June 28, 2013 at 8:57am — No Comments
(Are You Ready For Battle)
(Part IV of A Business Model That’s Just Plain Bad For Business.)…
ContinueAdded by Bill Cosgrove on June 27, 2013 at 10:30pm — 6 Comments
How do you know if your web provider is doing the best possible job for you? How do you know if your SEO/SEM is really working? Who knows someone who can look at web page and everything about it to see if changes needed to be made.
Added by Daniel Tegeder on June 27, 2013 at 1:19pm — 5 Comments
What kind of anchor text are you using for your SEO? I was surprised to learn recently that many people are still using only exact match anchor text as part of their strategy. Since the latest round of Panda and Penguin updates, using exact match SEO will get you hammered by Google, so it's time to move on. I've found six exact match anchor text alternatives that will give your SEO…
ContinueAdded by Timothy Martell on June 27, 2013 at 12:00pm — No Comments
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