It’s not uncommon for digital marketing at the dealership to give primary focus to vehicle sales processes and practices and for the most part ignore service and parts departments.  The reality is that more and more of your customers are online and 

touching all of the dealership’s departments.  The frequent strategy for addressing these divergent points of communication is like the story of the blind men and an elephant.  A group of blind men touch an elephant to…

VinSolutions announced today that it has completed its acquisition of Haystak Digital Marketing, the marketplace leader of digital marketing products and services for the automotive industry.

The transaction was first announced on May 7.

Haystak will operate under its own brand and continue to provide digital products and services direct to dealers nationwide.  In addition, Haystak’s digital marketing toolset will be integrated with VinSolutions CRM and website products to help…

IRVINE, CA – June 5, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its inaugural rated asset-backed securitization of $238 million of Notes in a transaction that closed on May 30, 2013.  The Offered Notes were assigned ratings by Moody’s Investor Services, Inc. and Kroll Bond Rating Agency, Inc. from an A3/AA to a Ba3/BB rating, respectively.  Credit Suisse and Deutsche Bank Securities were joint book-runners for…

We all get our oil change. It’s a relatively constant thing. Most people are comfortable with getting their oil changed regularly. Some cars tell you when it’s time. Most people have a sticker on their windshield that tells them when it’s time. Heck, our internal clock often reminds us.

Now,…

Blogging is the engine that drives your digital marketing activities. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don't pay the proper amount of respect to your blog, you're going to suffer for it in the long run. A truly successful digital marketing…

There are thirteen steps to happiness and it all begins with a process. From recruiting to advertising, watch this week's Think Tank Tuesday to determine which processes you need to focus on in order to be successful.

I recently read an article about a recent Forrester Report titled “Banks and Retailers: You Cannot Price Your Way Out of Bad Customer Experiences.” It was quite fascinating but there was one part that really resonated with…

I cut my teeth selling at an early age selling door to door. From delivering newspapers to Fuller Brush to Cash is Best, for which Ted Turner was a fugitive from the US holding offshore on his yacht in international waters for purporting a pyramid scheme, to selling the original wind up fire and burglar alarms for the…

Traffic is better, sales are up, profits are high, dealers are buying at NADA and the whole world is rosy. Don’t drink the water. I am not saying you should not be optimistic, and I am certainly not an economic forecaster coming with claims of doom and gloom. However, I am saying that your fortunes in the future will have a whole lot less to do with the economy than what business practices you put into place.

There is an over exuberance in dealer-land right now,…

I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.

The…

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a drink.

Now, think about it more thoroughly. What do you really do when a commercial comes on. The answer for many Americans and people around the world is that they grab their smartphone or tablet and do…

By Colin Tweel - June 3, 2013

The big three automakers of Detroit, Ford Motor Company (NYSE: …

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly…

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley - Branding - Emailing - "Special Edition with Peter…

I came across this story and just wanted to share it with you. It reminded me of a talented and successful pre-owned sales manager that I worked for. He used to tell me that "Pigs get fat and Hogs get Slaughtered".

The…

Recently, I caught one of my favorite movies Joe Dirt on Comedy Central. Not sure why I like this movie (not a huge David Spade fan), but something about this movie; maybe it’s the the story, or the music, Joe’s wicked mullet, Kid Rock’s character, Brandy, or just a nice combination of it all?

While I have seen this…

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

You could actually communicate on Instagram, Pinterest, Facebook, Google+ and Twitter if you just had an app that creates images with HUGE text. Well, now, you can.-- …