February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11^th with over 600 companies exhibiting and over 2,000 products on display.…

Then What?

What is:           $20,000,000,000+?

That is the amount of money the automotive industry spends a year on advertising getting people into the dealership, to talk with a salesperson and sell millions of vehicles in the same year!

When I started we sold about 28% of walk-in traffic now the dealer only sells 15% of walk-in traffic. It seams to me the only one that is doing better is the advertising industry.

What is:…

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in future benefits.  For the sales professional, those…

When I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on my behalf in ways that I absolutely refuse to submit to, even on Twitter where a person’s feed is given a bit more leeway. People would post something…

The Universe Made Car Sales People And This Is Who We Are!

 

I am proud to be a salesman, because more than any…

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their own social media…

Life's journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally used up and worn out, shouting '...man, what a ride!'

LIVE Internet Sales 20 Group - Expert Panel - JD Rucker, Ralph Paglia, LA Williams & Frank Laporte - Automotive Sales from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

LIVE…

General Manager At A Mercedes-Benz  NCM 20 Group Reviews Sean V. Bradley As "BEST He Has EVER Heard"!! from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

General Manager At A…

Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV…

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.

It is nearly impossible to post…

You know who just won't stop bothering Webmasters? Google. Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren't sure how these messages related to Business SEO, but Matt Cutts just released a new video dropping some knowledge on us. 

In the video, Matt answers a Webmaster-submitted question about the content of all those messages that are…

It’s currently the middle of winter and you know what that means. Time to go to the beach!

Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re talking about…

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to “beat the system”…