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Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive! 



Key Factor Number One-Always Focus on the…

‘5 Ways to Engage the Next Generation of Owners’ helps dealerships understand the threats to their service bays, and includes a step-by-step guide to increase loyalty and capture the next generation of customers

Daytona Beach, FL –January 28, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive…

Just read this article from Anne Fleming of Women-Drivers and wanted to share with you.  What is your dealership doing to focus on the female buyer?

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The Invisible Disabilities Association recognizes and honors individuals and organizations making a difference in the lives of people living with illness, pain, injury and/or disabilities.…

There is a new piece of technology that will truly turn your website into a virtual showroom.  Daniel Michaeli, CEO of SaleMove reached out and gave me a peek at the newest way to communicate and sell cars in a virtual environment.  I was impressed with Mr. Michaeli and his product.  His company has found a way to turn your dealership’s website into a virtual showroom.

How many of you have referred to your website as a virtual showroom?  This may be a good descriptive name for your…

http://www.automotivedigitaltraining.com

http://www.odoclub.com



Sean V. Bradley Interviews His "Guru", Danny Alkassmi - Automotive Sales…

Since my post last week, Trust Me, I’m Your Vendor, I’m happy to say that some automotive marketing companies have reached out for advice on how to protect their dealer clients from advertising violations. This is a very positive step and I applaud…

5 Compliance Checkpoints

By Gil Van Over

Let me start by saying that the overuse of tired clichés is one of my pet peeves. I detest them in sportscasts, and I’ve grown a little tired of those clichéd lists magazines put out each year with predictions for the coming year. So, I apologize upfront for the list I’m about to share with you now.

Just so I can live with myself, I’m calling my compilation a checklist. I’ll cover the top…

Rarely do we come across a dealer today who claims to have a sufficient number of vehicle sales personnel. When adding the word “quality” to “vehicle sales personnel,” the dealers’ claims of staffing success turn pretty ugly. Why is it so difficult to attract quality people for automotive sales positions?

Several years ago, I was working with a client in Southern California and conducting one of my rare sales training meetings. The subject of the meeting was "Developing and Engaging…

This has been circling the web for a couple of months, but hit my inbox today. When you're tempted to let the challenges of life get you down, check out the courage, passion, and romance of Taylor Morris.

This tale is about an amazing young man who is a Navy explosives specialist horribly…

http://www.autosuccessonline.com…

This Book is for You Stupid by Mat Koenig is now available for Amazon Kindle and Kindle Reader Apps (iPhone, iPad, Android, Mac and PC) for only $9.99.

Get your digital copy from Amazon at http://j.mp/stupidsalesbook or grab a paperback copy from Createspace at http://j.mp/stupidsalesbookorder

Jim Ziegler is coming to…

Detroit - Orlando - Dallas - Moscow, Russia

Hi, this is Jim Ziegler with a lot of exciting news.

Just returned from Houston where I was a featured speaker at The Digital Marketing Blitz that was tied into the Houston Auto Dealers Annual Car Show. You know it’s still a thrill after all of these years to watch an audience leaning from your expertise. It’s what drives me forward.

Just a week ago we…

It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There are two primary reasons for this: (1) some people simply don’t like very many brands at all on Facebook, and/or (2) the…

Why should you care?

Today as many businesses extend their reach into smartphone, tablet, and touchscreen applications, one challenge still remains: providing the user, regardless of the platform, a consistent and productive user experience.

Software has evolved to perform incredibly complex operations and over the past two decades, the user interface and user experience has also increased in complexity. It's only within the past…

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a…

What is for the good of the store is sometimes an unpopular choice for the employees. It requires them to do more than what they are currently doing.  It asks them to solve problems, take initiative, and complete more tasks.  It is very common that salespeople will care more about what is “in it for them” than what is in the best interest of the dealership.  At no point should a salesperson’s unwillingness to execute tasks supersede what is in the best interest of…

Take a look at Jeff Cowan's video:

To find out the Quickest way to be an expert:

Click…

Recently, I conducted one of my sales seminars where I spoke about ideas that center around the following skill sets — sales, people, life and marketing. Some of the attendees at the program had been to three, four or more of my seminars in the past. In listening to the results of many of the repeat attendees, it struck me like lightening what the most important word I heard over and over in their successes: action.

In a series of recent sales meetings, I explained a…