Depending on your perspective of the month,  you either have 6 more or 6 days left. It is your choice to either take action and focus on the making the most of your opportunities or instead you can choose to stand around, in the ring of mediocrity, and explain to others what did, should, or could've happened the previous 20 days.…

"Our clients genuinely don't know what the hell I am or what I can do to help them."

I've been working for the past few years as a social media consultant. In some ways it's sort of a fake, made-up job because what we offer and do is always changing. And also, because the whole area of social media is so new, our…

At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our Service Management courses focuses primarily on strategies and tactics. However, we have discovered that the effective execution of the strategies that we teach is most often hampered by an important missing ingredient:…

Currently, the biggest problem with using Bing for SEM and Business SEO is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year, but Google is still dominating them, essentially getting the rest of the market share (ignoring the pittance of Yahoo, AOL, and ASK.com). Optimizing for Bing hasn't been on the top of many to do lists, it has simply made more…

In regards to customer service, some phrases have become redundant and out right stupid to say to customers. From working retail to chatting for your dealership, I’ve gathered some phrases that need to be revamped so that your customer service can remain top notch!

Some customer service phrases that needs work:

“How can I help you today?”

What’s wrong with that one you say? It’s not personal enough, everyone and their mother’s say this.…

Public Broadcasting Service PBS Premiere of American Experience Presents Henry Ford Tuesday, January 29^th, 2013 9:00 – 11:00 PM on PBS – A Review

Thoreau once said, “Things don’t change, people do.” If things are to happen, you must make them happen. Good people and businesses always make things happen. Let’s look at the essential rules of making things happen.

Rule 1 – Always have a CEO attitude – You must start by taking responsibility for all things both good and bad. Accept that your company signs your check and you fill in the numbers. Your own personal philosophy, which is determined strictly by…

Have you set your goals for the year?  I sure hope so!  With almost one month on the books and the rest to follow suit, it is so very important to have those goals set early and revisited often.  Maintaining that important path to where you want to be and what you want to accomplish is so imperative to your success.  Setting your goals up right away can be so beneficial to you and your surrounding staff wherever you may be.  It will help push the others that are in your environment to do…

How many of you have tried out the paid Facebook ads? Whether you’re looking to grow your audience, promote your posts, or just spread your brand awareness, Facebook ads can be a great tool. Obviously it’s always better to advertise organically, but that’s not always necessarily possible or effective. For instance, when you’re starting out with a brand new page, getting those first couple hundred likes for momentum can be absolutely crucial. Nothing tells a story like the numbers…

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think Outside the…

Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.

\A salesperson must create a buying environment and experience that transcends…

We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart …

Patent filings include advanced technology that enables Driver Connect to communicate with mobile devices at key, relevant moments in the vehicle ownership lifecycle and to facilitate communication between a service center and the mobile app user

Daytona Beach, FL – January 22, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that it has filed two…

Everyone seems to know what SEO is and how they can benefit from having high organic rankings for their web pages.

Well, "OGO" or Open Graph Optimization can benefit your organization similarly.

This is highlighted by the recent changes to the search functionality within Facebook.

OGO – Open Graph Optimization is similarly optimizing your…

Screens are everywhere.  And there is content everywhere:  The big questions you need to ask in your service operation are “How many of those screens do I own? and  How much of that content is mine?”

Check out our article in the January – February 2013 issue of Fixed Ops magazine.  …

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Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...

Tips, Advice, Strategies, Motivation, Inspirational...

All on Success, Wealth and of course Making…

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.

1. Scholarship Request Submissions MUST be from a car dealer, dealership…