I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.

For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a proper repeatable…

Back when I started my first "Buy Here Pay Here Lot" in the good ole days.

I started my first Note Lot in 1975 when you could buy a good note toter for $700 to $800.

you would sell 30 easy per month with 0 advertising.

Sell the car for $500. Down at $2995.00 to $3995.00 just whatever you felt like pricing the car at that day, and get $25.00 per week.

So you sold a car $500 down your out of pocket is $200 to 300. Dollars so you would recoup your money back…

It’s Time To Go Social. We’ll Make it Simple.

Traffic is slow, business is weak, the economy stinks and banks aren’t buying. Repeat this mantra 100 times and see how you feel. I promise you that if you replay this message enough, you will believe it as absolute truth and become depressed and desperate. No matter what circumstances are at present, the choice is simple: You choose to win or choose to lose.

The one single ingredient that is always present in any success story is self-determination. You are always…

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is.

On…

The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something your dealership or your Digital Marketing Company should be paying much attention to?

So…

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other information. A…

1. Manage your stores Online Reputation. In todays market more than ever customers decide if they want to come to your store before you even know it. Get in front of your reviews not behind them. Ask for reviews.

2. Inventory display. Change up the layout of your lot moving new and used vehicles around. Make it clean and organized. Sales people need a routine. Twice a month make this part of their job to display your profit maker…

Over the years I've seen so many friends start a new project, then do it half-assed and bail on it, only to say "that just didn't work for us".

Sometimes the products they bought were crap, but sometimes, (many times), they didn't really commit. 

This is why I was so pleased to see the good folks at Don Seelye Ford Kia in Kalamazoo going BALLS OUT WITH THEIR SMS CAMPAIGN! 

They have their info on their online overlays on Cars.com, Autotrader & their Website but…

Pre-Roll Video Ads Still Hated, Here to Stay

In all the internet, is there a less innovative ad type than the pre-roll?

It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.

Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it…

Back when I first started desking deals, the “seasoned” salespeople would tell me, “Let’s do this deal; we’ll make up the gross on the next one. It’s easier to get iron than customers.” I believe there was a change in that attitude in 2008. Four years later, Buy-Here-Pay-Here (BHPH) dealers are still facing the challenge of finding enough choice inventory for their business model while maintaining portfolio performance.

In my last BHPH operation we operated a little different than…

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http://www.internetsales20group.com

Karen Bradley & Sean V. Bradley Discuss The Internet Sales 20 Group In Dallas, Texas March 19th -…

Do you remember faxing in credit apps, doing deals on a hand shake and scheduled deliveries 5 days later when the customer got his check from the bank?  Maybe even remember this business before the internet and dealer track?

Then you are an old dog.....

As I reach the 45 year old milestone this year, I have never felt younger in so many ways.  Why would you as a car guy read any further along in this post when I am talking about feeling young?   Because for me…

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social media or when…

Failure to properly disclose a vehicle’s history is one of the most common legal claims against dealerships. Dealers are frequently held liable for misrepresenting or failing to disclose what they knew or reasonably should have known about vehicles in their inventory. Courts have long held auto dealers to a higher standard than their customers when it comes to…

Hello Dealer Elite Members and friends,

Proactive dealer solutions has just expanded our marketing efforts with the launch of our all new 2013 iPhone app. We also have an version available for Android phones as well. 

Download the Apple iphone one here:

https://itunes.apple.com/app/x/id589627140?mt=8

I will have a link for the Android one soon......

Happy…

In business, compounding interest is often referred to as the “Eighth Wonder of the World.” In business, and especially sales, I compare the compounding effect of interest to the compounding effect that occurs with current customers who can become repeat customers and referral machines.

You may have seen examples of how someone can start an Individual Retirement Account when they are 25, invest $2,000 a year and by retirement age they will have a significant seven-figure…

Best-selling author and change agent Seth Godin keynotes; exclusive event focuses on helping dealership principals adapt to, lead, and be profitable in a constantly changing retail market; emphasizes strengthening Capital, Brand and People

Salt Lake City, Utah – January 9, 2013 – DrivingSales today announced that its inaugural Presidents Club event for dealership…

Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your businesses efforts when Marketing Using Facebook or Twitter. The artsy little photos are still really popular, especially…

A new year represents beginnings. It is a time to reflect on what was missed and make plans for improvement. This year is going to be a crucial one for many businesses with uncertainty in the economy, fluctuation in the social media sphere, and an awakening that is happening for many that social media is here to stay and is something that they…