According to an AutoNation study, U.S. auto sales are expected to hit the mid-15 million unit range in 2013, thanks to a stabilizing housing market and strengthening economy.

As the positive economic outlook encourages potential clients to consider a new or pre-owned vehicle in the new year, how is your dealership focusing its campaign accordingly? What do you think will be most important to highlight: resale value, safety features, excellent gas mileage? Are consumers looking for…

Should a salesperson have down time on the showroom floor?A boxer gets a minute between rounds.What do you think?

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living…

The next big thing for 2013 may not be what you think. Before I tell you exactly what it is that will grow your business exponentially this year, I want to recap a few of the "big things" that the 'experts' told us we had to focus on over the past few years.

REMOVE THE CLUTTER

A few years back, all of the 'experts' in automotive internet marketing said that we absolutely, positively, needed to eliminate pop ups on our websites because they interfere with the shopping…

What's the common image of a salesperson? The big bad wolf.

The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.

If you were to ask 10 customers what they hate about salespeople and the buying experience, you'd get an earful. Take…

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your career most never receive any real training or if there is…

Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.

Comparison of Advertising Costs

Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …

Since it is that time of year, here are some ideas for commitments you may wish to make for 2013. As you’ve heard me say many times, “If you measure it and then scoreboard it, performance will improve!” Many of you are probably measuring and scoreboarding some of the following key performance indicators, but I doubt if any of you are measuring all 11 (a “lucky” number) of them:

1. Actual flat rate hour Productivity per Technician against objective on a daily,…

Fiscal cliff resolution good news for auto industry

Now if we could get by the debt ceiling without the drama; we could all smile! Click here What would that mean to you and your business?

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.

Content was never really “king”. Though it…

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Stan Sher Improving Dealership Internet Sales Culture at GNYADA

When I was in 1^st grade my Dad took me on a Father and Son campout sponsored by our church.  It was late spring at Lake Tahoe – cold, gray and drizzly.  I spent a lot of time warming by the fire.  We did take a spin on a speed boat but no one would let me drive.  So when one of the dads broke out some boxing gloves and drew a ring in the sand, I was thinking this…

If you are like me, you may not feel as refreshed as you should be in the new year. I know I’m not.  Holidays are exhausting from shopping for the perfect gift to visiting your family - it can all be a drag on your energy levels. I’m sure you’re feeling the same way and no doubt you also need to be recharged for 2013, so here are a couple of tips to “get back on the horse” as…

As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…

By Leonard Buchholz

Every year about this time we begin to contemplate. What was our final score for 2012? How did we end up? Did we just SURVIVE or did we THRIVE?

For most of you, that reality was written months ago and on the 10^th of January you’ll be reading the results you already suspect.

You may even be feeling some anticipation (much like a kid on Christmas morning).

For those of you who spent more time…

Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have weight, that weight has to come from you. We’ve talked about making resolutions and sticking to them, and now is the time to put up or shut up. If you want to have a successful year…