Corporations as well as high profile individuals live and die by the messages they are sending. From a shocking scandal to a new fragrance, it is the job of a Pr (Public Relations) firm to spray the right message to its intended audience. In short, a great Pr firm monitors the heartbeat of its targeted audience. Sadly, salespeople’s careers are cut short every day…

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…

Are you using Guest Blogging? VIDEO: http://guestblogging.com/

The Flip Side?

"Matt Cutts Talks Guest Blogging (Again) And Article…

Which buyer is easier to close, an emotion buyer or a logic buyer? Which   buyer to you gross more on, a logic buyer or an emotion buyer?We know the answer to both questions,so why do we allow our sales teams to skip the most important step in the sales process in regards to making this transition? The "Product Presentation" or "Walkaround" is the step that helps the sales rep build "perceived value"during your sales process.The ONLY time a potential buyer will make a buying decision is when…

The Indian Automobile Market is growing and has immense opportunities for the investors and businessmen. All the manufacturers are here and the numbers sold are phenomenal. The opportunities need to be grabbed. Maybe I can help you to be part of the growth opportunity as there are business proposals which can be discussed and grabbed. mail me at anirudhgupt@gmail.com

It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional Facebook page out there.

Find them.…

Payne Weslaco Ford Dealer Reviews

Visit us online today http://FORDTRUCKSBISHOPTX.COM



New 2012 F150 Ford Trucks~ 2013 Car…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – no more Twinkies, Google Maps returns to the iPhone, and we released a new…

Your Closing Ratio should be higher than you think.

There is a combination of hope and fear in the automotive industry. On one hand, many dealers and vendors are really starting to "get it" when it comes to automotive internet marketing. Dealers are finally embracing the internet as the primary arena through which to market their dealerships and vendors are starting to…

It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a …

Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?

The first feeling most people think of…

Auto/Mate Dealership Systems is conducting a survey about CRM and desking solutions. We want to know what the most important features are and what matters most to users when considering purchasing a new solution. We would greatly appreciate your time and help with this survey, which is only three questions and should take approximately three to five minutes of your time! In two weeks, we will choose one random entry from our survey respondents and award that winner a $200 Visa gift…

It's a very competitive world these days.  Most of the new surveys indicate that the average customer is now only VISITING only 1.4 dealerships before making their decision.

I was in a dealership yesterday and a couple of the sales people were complaining about this and a lot of customers were buying at another dealership.  Managing YOUR activity, including follow up, is more critical than ever before.  Instead of complaining about it, PICK YOURSELF UP AND DO SOMETHING ABOUT…

Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with the social network giant and plans to go elsewhere with his business. He is sick of getting hit with fees up to $5k to get his message across to Mavericks fans stating on the Inquisitor, "We are moving far more aggressively into Twitter and reducing…

With the median vehicle age exceeding 10 years, the automotive technology on which repair operations must be competent on a daily basis spans more than 20 years.  This is especially daunting when you look at the rocket ship trajectory of near-term developments.  Add in all makes and models and you've really got a challenge.

This reality dictates that your financial…

On November 11th, I posted information on some of the direct impact OBAMACARE will have on your stores.This posting hopefully will help you get a handle on what the "FREE RIDER" provision has in store for you and help you formulate a business model to minimize your exposure to the penalties that come along with this law. A dealer owes a "FREE RIDER" penalty ONLY if it meets two provisions. 1) If you employ MORE than 50 full time employees or full time equivalent (part time employees which…

There were several takeaways from Nielsen's recent mobile studysurrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices…

With the election season at our door steps it’s on everybody’s mind. And, you can’t help but to wonder whenever you see or talk to someone, “Who are you voting for?” We make our own assumptions based on a variety of factors. But, have you ever thought to look at that person’s car? Bumper stickers are one of the most popular election merchandises. I know what you are thinking. What does that have to do with accessories?

When your customer purchases a vehicle from you, they don’t go to…

A couple years ago Chicago was riddled with potholes through a long winter.  After seeing customer after customer come in with blown tires and bent wheels we saw an opportunity, and not just for the parts and service departments, but for our customers as well. 

We started a seasonal wheel and tire program offering our customers a set of four winter tires mounted on steel wheels for a fixed price.  The sale price also included storing the off-season wheels and tires at our dealership. …