The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!

The good news: They are all Preventable! Read below for the latest in how you can prevent Lost Sales!

#1-NO INTERVIEW!

An interview is the most important part of any sales…

Recently, Chrysler announced that they reached their goal of having 80% of their stores opened on Saturday. In the pre-Fiat days, the number was closer to 60%! How exciting! What are the other 20% of their stores doing being closed? How can you NOT open your service department at all on Saturday? Even if they are there to support the sales department, they need to be open. Unless of course you have a CBA saying you must be closed which, in that case, the person who negotiated the contract,…

Following is the latest used-car weekly report from Ricky Beggs of Black Book USA. This data is for the week ending July 21, 2012.

Even though the overall market continues to move down at increasing dollar and percentage levels, the number of adjustments at 1,941 per day throughout the week was the 3^rd lowest amount over the past 11 weeks. The average price…

Becoming involved in your community, church or civic organization will bring rewards far beyond a pay check or a few more car sales.  Those that engage in these organizations for the betterment of their communities will receive great satisfaction for their efforts.

At a local services center, our car club was using money that we had raised to tile and carpet…

My $20,000 showroom Kiosk doesn’t ask the question

In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk.  Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.

Here’s the…

“Point the Thumb and Not the Finger”

What does all this mean?

Pointing the thumb and not the finger means to accept responsibility for your actions.  It's so easy to blame someone else or other circumstances for your failures or lack of results.  Take ownership of your own future; write your own book of business!  Become that entrepreneur and build your…

Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars

Daytona Beach, FL – July 25, 2012 – DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service…

Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to "level the playing field".  While many auto dealer websites shouldn't have an issue with this (your site provider should not only be up to date on Google's latest algorithm changes, but make sure your site is performing as well as possible), here are some things to avoid so you don’t…

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance with your digital marketing, implementing one proven…

To many times the same person talks 90 % of the time . Sales reps say the meetings are to long , little training or good info , more of a bitch session , and they are negative . 

Meetings should be short and sweet . Twenty to thirty minutes most of the time . Have a planned training for the whole month that has others doing some of the training . The person doing the training should ask questions and answer questions .

 Make fun a planned part of the training . Single out the…

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar^®

Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals…

Three Simple Ideas To Help You Sell More Vehicles TODAY

No matter where you look within your dealership there are always areas of opportunity and areas where client engagement can be amplified dramatically. It is very easy to get caught up in the day to day task and never look past what you have on your to do list TODAY. Taking that approach means that you are most likely…

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity. For anyone not familiar, location-based applications allow users to find and “check in” at various spots and share that information with those in their network. There are standalone options like Foursquare, which dominates the field, and other platforms are trying to get into the game all the time. Another alternative is location features…

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you…

Flying is a part of the job.  Even dealers have to fly to auctions, meetings, conventions, etc.  Over the last 17 years I have noticed a remarkable lack of courtesy, kindness and even basic service toward passengers.  What kind of training are the employees receiving?  More importantly, what type of leadership by management are they seeing?      

I had the pleasure to need to book two trips on a major (U.S.) Air line.  My daughter was taking a trip that took her from…

My name is Nunzio Esposito, partner at GMLV. We are not new to our services, but in the #automarketing arena we are taking an infused approach. This is my first post and although I'm a new-comer to the group, I've been an avid follower for months now. But before I get on topic, let me explain my role in this specific case. I've been acting as an outsourced marketing director for our Honda account, being a catch-all for their marketing spend and also having our group implement the branding…

Back in the 1970's, I cut my teeth in the car business pumping gas and being a mechanics (yes we were called mechanics then) helper. I learned quite a bit and it set the foundation for a wonderful career in the automotive industry. 

One of my early lessons in customer service was provided by my old boss. Our oil change cost $9.95. A quart of oil cost about $1.10 back then. The store I worked at was an Exxon franchise. Now our customer could go into the chain supermarket right next…

In any good automotive seo campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it.…