When my Dad was about the age of my youngest, he was homeless, walking down the middle of a city street, the buildings on both sides burning so fiercely that the asphalt was melted, sticking to his shoes and those of his parents and younger brothers. Bodies were piled on the sides of the road like stacks of firewood. The day before had been Hitler’s birthday and the…
ContinueAdded by Lance Boldt on July 6, 2012 at 11:48am — No Comments
In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".
Click to enlarge or see it on…
ContinueAdded by JD Rucker on July 5, 2012 at 10:41pm — No Comments
Jason Stein, editor of Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…
ContinueAdded by Brian Pasch on July 5, 2012 at 10:00pm — 3 Comments
Added by Craig Darling on July 5, 2012 at 1:11pm — 3 Comments
The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.
Dealers have been having trouble posting reviews from Apple iOS devices. For many dealers, the review button was no longer visible…
ContinueAdded by Brian Pasch on July 5, 2012 at 11:00am — No Comments
Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print, television, web banner and direct web ads in addition to a…
ContinueAdded by Jim Fitzpatrick on July 5, 2012 at 10:36am — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…
ContinueAdded by Ketty Colom on July 5, 2012 at 9:47am — No Comments
Added by Jody DeVere on July 4, 2012 at 4:32pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! Happy 4th of…
ContinueAdded by James Schaefer on July 4, 2012 at 11:33am — No Comments
What can you learn from Microsoft and Google? Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands. Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company. I guess Google's motto of "Don't be evil" is back in play. Let's… |
Added by Todd Katcher on July 4, 2012 at 7:00am — No Comments
Our internal theme here at IPD for the month of July is "ALL IN". There are visions and goals, both personal and corporate which are in front of us, and to reach those summits we must not go about things haphazardly but rather be invested fully giving 100%. All of us possess God given talents and…
ContinueAdded by David Villa on July 3, 2012 at 5:53pm — 1 Comment
I am again continuing the mini case study focused on the objectives established, and challenges faced, in building processes to measure and manage OTDBs in the operating departments of an NCM client dealership group. Today, my focus is on one of the greatest vehicle sales opportunities that most dealers enjoy, but fail to capitalize on.
At one point during this engagement, I had asked the dealer principal if he was satisfied with the strategies being employed to develop vehicle sales…
ContinueAdded by Garry House on July 3, 2012 at 12:40pm — No Comments
John Ashcroft... "My dad had the foresight and wisdom not to say, 'I just want my kids to be happy.' He realized that the pursuit of happiness for its own sake is a frustrating, disillusioning, and often futile effort. Happiness usually hides from those who are spiritually addicted to its sugar, while it chases after those who make wise choices and who are caught up in something more lasting than momentary excitement."
Happy is a sensation that follows a…
ContinueAdded by David Villa on July 3, 2012 at 10:57am — No Comments
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry for a startup website provider. I tell her…
ContinueAdded by Joe Webb on July 3, 2012 at 9:51am — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…
ContinueAdded by Ketty Colom on July 3, 2012 at 9:14am — No Comments
These gals were at the fair. When I found out they were Korean, I could not help but tell them that my dealership has Kias. They were quite excited about this, and when I told them we also had Chevrolet, they were quick to mention how popular Chevrolet is in…
ContinueAdded by Mr. Natural on July 3, 2012 at 7:30am — No Comments
The argument is PPC or NOT? Is it necessary to buy pay per click advertising? How do I optimize my site so that I'm on the first page of every search engine several times without PPC? The key to click through is conversion, some experts say that being the 4th or 5th or even 6th link down on the search page has the highest conversion rate, but how do you get there? Well my friends this is a long and intricate conversation.
Can it be accomplished to be on the first page of…
ContinueAdded by Jeff Nabel on July 2, 2012 at 12:21pm — 1 Comment
“Concentrate…..concentrate….” The instructors voice is intense and close to my right ear. I concentrate. I try to remember the 7 or so things he has just taught me. I squeeze the trigger as slowly as I can.
It’s a little Smith and Wesson M&P compact. It is at home in the gun safe with a variety of sibling guns used by my husband for trap and skeet shooting. I take it out every so often and go to the gun club range and shoot at some paper…
ContinueAdded by Michal Ann Benedict Enders on July 2, 2012 at 12:00pm — No Comments
Just saw this article on Business Exchange about Nissan's "Most Innovative Year Ever." The company is really delving into social media to help promote five new vehicle launches. The article makes a good point: it's not so much the social platform that's important (Twitter & Facebook are in their heyday now but may be replaced or become less popular as time goes on), but rather the use of social media in general that's important. Now that fans and clients are accustomed to interacting…
ContinueAdded by AutoSTARR on July 2, 2012 at 11:57am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by