Please bear with me as this is my first venture into "Blogging":

As the month draws to a close and managers are pushing for numbers, the Automotive Professional will stay focussed and keep to their winning process.

I'm speaking…

If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:

Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …

There is nothing like the feeling you get at the end of a game…the fourth quarter…2 minutes left on the clock…down by 6 and in need of a touchdown! A field goal won’t do…you need to get the ball in the end zone! It is at this time that the guys move into their 2 MINUTE DRILL: A sequence of plays…

VinSolutions recognized for exceptional marketing of their automotive software with measurable results

Overland Park, KS – May 30, 2012 – VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, is a Bronze winner in the 2012 Summit Creative Award competition…

We hear many things in Service.

Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety of sounds people make describing their …

Are you taking advantage of all the opportunities you have in your service drive?? Are you tired of begging your salespeople to work the service lane?? Then trying to get them to follow-up!! Let us do all the heavy lifting. We'll take those "visiting customers" and those nearing equity positions  and turn them into appointments for your sales department. To find out more about this low cost program with a high ROI contact me today. adam@wolfingtongroup.com

Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…

Why AutoCon 2012?

Diagnostic Labs

On the first day of AutoCon 2012, attendees will have two hours to visit the Lab Room to discuss their current marketing, operational, or technology challenges at their dealership. The lab room will be divided into topics…

“If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to me out of the corner of his mouth, keeping both eyes focused on his current live chat conversation. His fingers flew across the keyboard, typing out leasing information on a new Camry as he…

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Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership.  Too many times sales people are wasting time…

A few months ago I asked a shop owner and master technician to review an article for our website content product.  The topic was “Deciphering the Menu Board”.  The idea of the article is that there are many items on a menu board, and not all of them are familiar to all consumers.  “What’s involved with a transmission service?”  “Do I have a differential?”  The article gives…

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure! There might be deals!”  According to an Empathica survey, one in three consumers recently followed through with a recommendation made via social media. Foursquare is a valuable app that dealers can use to drive…

At my parent’s house my mother has a plaque that reads, “En esta casa canta el gallo pero manda la gallina.”  For my non-Spanish speaking readers, it translates to: in this house, the rooster sings, but the hen gives the orders. Simply put, who runs the world? Girls!

We all know mothers are very influential in the household and when it comes to major…

The largest Redfish caught on record is a massive 94lbs; if you’re looking for a fight, a “Bull Red” won’t back down. Even a Redfish one tenth of the size caught on record will give you a memory your shoulders and forearms won’t soon forget. Imagine arriving early to find the right spot, bravely basting in the sweltering sun, casting and…

How many times as a manager have you looked through a deal that one of your salespeople just dropped on your desk and you asked yourself. "Who filled out this credit application? Or who filled in the blanks? Why are there crossouts? It sure looks like my salesperson did this. I have a complete deal in front of me. Ok let's call it in. " That's the norme in most dealerships. We wag the dog, push the paper, let's spot the car. This is a major problem. Dealers we have got to get out of this old…

2012 Automotive Special Finance

Banks are buying again and they are buying deep. Sub Prime Business is back and it is extremely profitable. I work with dealerships all over the country and the feeling is unanimous… They are ALL loving it! Why wouldn’t they? Over 60% of the United States has less than perfect credit.

Let me clear up some misconceptions about Special Finance. There are two different ways that you can engage the sub prime market (or not engage it at…

On a day when remember those who have given the "ultimate price" and have served our country with honor and pride, be respectful. There are some who feel that loss more than others. This holiday, while being a great "Sales" event for those in our business, is about those who gave the "ultimate". So have fun and enjoy the events at your dealerships. The hot dogs and hamburgers, the balloons and sodas, the customers and their families. Most of all, while doing all this, remember those who made…

Blood drips red from the wounded vest

Bullets richochet by and time slows down

The air thickens as breath escapes his chest

The senses grow weary with every sound

The eyes of his friend swell up with fear…

What are you anticipating from your car buyers this summer? Or do you only reflect back to the prior years production?

 As we all know, times and financial circumstances have changed much while car buyers are more educated and much more careful who they choose to place their trust and business with.…