Marketing to Women Case Study: FIAT of Austin Lisa Copeland, General Manager
FIAT of Austin sales numbers are still steadily rising with a startling 63.7% of vehicles sold to women car buyers.
FIAT of Austin sales numbers…
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Added by Jody DeVere on May 23, 2012 at 3:44pm —
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Business intelligence data company named a Finalist for Most Innovative Company of the Year
Salt Lake City, UT -- May 23, 2012 -- DrivingSales, (http://www.drivingsales.com), was named a Finalist in the Most Innovative Company of the Year category in The 2012 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. DrivingSales is a business intelligence data…
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Added by Crystal Hartwell on May 23, 2012 at 12:15pm —
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If Support…
- Responded with a call instead of silence
- Gave you immediate attention instead of a support ticket number
- Answered the phone immediately instead of a queue
- Has a queue, then you know something is desperately wrong
- Responded with action instead of a timeline
- Categorically ranked your need based on how much it is their fault and handled those first.
- Wasn’t overseas
- Is handled with grace and humility instead…
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Added by Joe Webb on May 23, 2012 at 11:45am —
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Yeah, you know the Road to the Sale (RTTS) like the back of your hand, right? Do you also know the Road to the Sale
From the Sale? Or the Road to the Sale from the
Unsold?
And do you train your staff on any of this? Even if you like a shorter RTTS, take a look below and see what you…
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Added by Keith Shetterly on May 23, 2012 at 11:30am —
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Added by Bert Martin on May 22, 2012 at 8:09pm —
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Like ‘natural’ food labels, has the overuse of ‘certified’ lost its power in the used car market?
Once upon a time, a label of ‘natural’ on food products… or anything else, conjured up images of health and purity and assurances that the product was pesticide and chemical-free – but today, with all things natural in vogue and not a standard or regulation in place, the label has suffered from over-exposure and it has become a far less meaningful brand…
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Added by Jeffrey Schwartz on May 22, 2012 at 6:00pm —
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GM recently pulled its $12M advertising campaign from Facebook because it was not effective.
LINK
My question -- effective at what?
Let's give the multi-billion dollar company (GM, not Facebook) the benefit of the doubt and say that they may be pulling back the reigns in…
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Added by Todd Katcher on May 22, 2012 at 5:30pm —
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In the February 28, 2012, issue of Up to Speed, I discussed the changing role of used vehicle managementand the overwhelming number of responsibilities that have become part of that function today. Although dealership managers must be accountable for all of the 30 regular responsibilities mentioned in that…
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Added by Garry House on May 22, 2012 at 4:44pm —
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Last evening, as I was thumbing through my April issue of National Oil and Lube News (NOLN), I began to reflect on why and how the folks in the independent automotive repair and maintenance business managed to take such a large chunk of service business away from the franchised dealers. Well, in truth they didn’t take it away…we gave it away…years ago…based on our focus on warranty work, our prices, and our indifference to the service…
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Added by Garry House on May 22, 2012 at 4:30pm —
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Hi All,
I collaborated on the following Edmunds’ article. I think the DealerELITE membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are increasingly searching for service advice on their aging vehicles, many…
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Added by John on May 22, 2012 at 3:09pm —
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Does your car dealership sell have more than one location? If so, big news from Google Places. In the past, it was difficult and cumbersome to create and manage more than one Places account. To help their users, Google Places has created a new Bulk Listing Management Tool.
This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…
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Added by Ali Amirrezvani on May 22, 2012 at 2:34pm —
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VinSolutions, an industry-leading developer of automotive Internet- based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, announced that Sean Stapleton, Chief Sales Officer and Kendall Billman, Vice President of Interactive Marketing, will be the next featured presenters in the CARFAX PowerUp webinar to be held on Friday, May…
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Added by Joseph Little on May 22, 2012 at 2:14pm —
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Ultra-progressive dealer helped lead Suzuki of Wichita to #1 retailer in nation; joins DrivingSales to help other dealers achieve success
SALT LAKE CITY, UT – May 22, 2012 – DrivingSales today announced that one of the top performing dealers in the country, Tom White, Jr., has joined the rapidly growing company to head its Dealer Services division, helping…
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Added by Crystal Hartwell on May 22, 2012 at 11:16am —
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DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’
Daytona Beach, FL –May 22, 2012 – DMEautomotive (DMEa) today announced the roll-out of its breakthrough mobile app, Driver…
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Added by Crystal Hartwell on May 22, 2012 at 8:40am —
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General Motors has long been a staple of the American automotive industry. Facebook is the latest billion dollar IPO. Why is GM pulling ten million dollars a year in advertising from Facebook?
On the surface, this looks like GM is retreating saving advertising dollars. When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons. GM states that the risk to advertise is not worth the reward…
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Added by James Schaefer on May 21, 2012 at 11:22pm —
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Today could have been a rocky day.....Turns out it was a little. But in the end, because of proper protocol, following a chain of command and doing the right thing the right way, today might actually turn out to be a good day for everyone involved. The customer might wind up happy, the dealership might sell a car and the friction is disippated. What that mean is, if you have a problem, follow the steps in place at your company to properly resolve them. In the end, everyone wins. Have a great…
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Added by Victor E Berkey on May 21, 2012 at 7:26pm —
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In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.
Here is the rub.
Customers don't make a connection with an ad. Customers don't make a connection with an offering or a…
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Added by Leonard Buchholz on May 21, 2012 at 5:28pm —
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Check out this great blog by Jenn Mayer of Potratz, as she explores the importance of using Facebook in your dealerships Advertising.
Facebook is the second most used website in the entire world, after Google (…
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Added by Paul Potratz on May 21, 2012 at 4:30pm —
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KPA expands popular webinar programs with the launch of DealerWebinars.com, the leading educational resource for Internet Marketing, HR Management, and Environment & Safety.
Lafayette, CO (May 21, 2012) — KPA announced today the launch of DealerWebinars.com as the leading provider of educational webinars on Internet Marketing, HR Management, and Environment & Safety for automotive and equipment dealerships and service…
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Added by Patric Timmermans on May 21, 2012 at 2:22pm —
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The warm smell of fresh donuts rose through the air of the ActivEngage office breakroom. A ping-pong table lined the far wall of the room, and a sign requiring employees to moonwalk out of the office hung over the exit. Soft beanbag chairs and oblong ottomans furnished in green and orange – a…
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Added by Stephen Jackson on May 21, 2012 at 1:53pm —
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