The Right Process is the key to success in every industry period.
Most business professionals already know that process is what drives success. most if not all of the worlds most successful companies depend on it. Companies like McDonalds, Starbucks, Disney, Hilton to name just a few. The big challenge facing the automotive industry today is not the "Road to the Sale" it's all the other things we do that are not process driven.
Simple things like…
ContinueAdded by Ian Nethercott on April 30, 2012 at 10:38am — No Comments
Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…
ContinueAdded by Ashley Poag on April 30, 2012 at 9:57am — No Comments
In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…
ContinueAdded by JD Rucker on April 30, 2012 at 9:00am — No Comments
Today, I joined a friend of mine for some shopping at Ikea, Lowes, and Target. I'm not a traditional female. That is, I don't know a lot about gardening, color combinations, or, I hate to admit, about cooking. I've made do with pasta, rice, and cereal for longer than I care to admit.
With experience, I've learned to navigate the twists and turns that is Ikea.…
ContinueAdded by Katie Colihan on April 30, 2012 at 9:00am — No Comments
Be the Person You Were Meant to Be
You can be all the things you dream of being,
if you’re willing to work hard and if you believe in yourself more.
Learn from the mistakes of others –…
ContinueAdded by Jack Higginbotham on April 29, 2012 at 10:25pm — 1 Comment
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…
ContinueAdded by Brian Pasch on April 29, 2012 at 9:55am — No Comments
I worked at Oracle for a number of years and learned a great deal about Data Mining, Statistical Decistion Theory, Data Warehouses--all the components of Business Intelligence. I look around the Greater Los Angeles Area and where is a true BI--Business Intelligence Solution--at the dealer level? Dealers have, not years, but decades of data, and rather than using it to target specific demographics they still do the same ol' same ol' wasting millions of dollars on advertising, promotions, and…
ContinueAdded by Garrett Osborne on April 28, 2012 at 7:30pm — No Comments
Your Customers are Mad as Hell, and They Won’t Take It Anymore!!
Conquest and Retention are both driven by the Caller’s Journey
Great new is...we are clearly in recovery. The risk is, as Jack Jackintelle, President of the Rick Case Automotive Group, recently stated in his presentation to the Automotive Leadership Roundtable, is that we go back to reading our financial statements from the bottom up. There has…
ContinueAdded by Chip King on April 28, 2012 at 10:54am — No Comments
A great feature of VinSolutions is the Fulfillment team and their ability to enhance your current marketing programs. The team prides themselves on being One With Vin, and that pride carries over into their work. This is evident in the strong relationships built with each client, the dedication to stay on top of the latest trends and technology, as well as a round-the-clock initiative devoted to their work. It is very apparent they have a ‘your business is our business’ attitude.
You…
ContinueAdded by Joseph Little on April 27, 2012 at 5:27pm — No Comments
Check out this great blog by Joe Cimmino from our graphics team, as he talks about the important role of text in a graphic.
What does it take to create a ground-breaking advertisement? An advertisement that will successfully communicate a message as well as…
ContinueAdded by Paul Potratz on April 27, 2012 at 4:43pm — No Comments
We all use traditional methods -- and now increasingly digital methods, such as Craigslist, Cars.com, and Autos.com -- to scout for used cars. Getting the best results can be a challenge, especially in today's economy: it takes consistent monitoring and persistent effort to find quality used vehicles.
Are any of you leveraging alternative methods to add used cars to your inventory? Most auto auction houses have evolved to now offer online auctions, and during a recent search for a…
Added by Nannette Staropoli on April 27, 2012 at 3:30pm — 1 Comment
Added by Sally Whitesell on April 27, 2012 at 1:30pm — 6 Comments
Add up the number of hours you’ve spent waiting for doctors, dentists, a restaurant table, haircuts and auto service, etc. That’s a lot of time with nothing to do. Smart businesses try to keep you occupied while you wait – really smart businesses try to keep you occupied with something that helps them make more money and increases CSI.
I was reviewing customer…
ContinueAdded by Lance Boldt on April 27, 2012 at 12:03pm — 2 Comments
What I love about all of us is that we're all from different areas of the automotive biz. We all have one other thing in common (other than the obvious connection to the automotive realm), and that's the desire to help and…
ContinueAdded by Katie Colihan on April 27, 2012 at 12:00pm — 10 Comments
One thing I've learned in my twenty-some years on this earth is that everyone I can meet either "Can do something so incredibly well" or "Can't do THAT, it's too out of my realm."
"I can do that! It's incredibly easy!"
"I can't do that, I never learned how"
"I've done this a million times before.'
"I've never done anything like this."
My answer is always: "Prove it."
Not that I don't believe what people…
ContinueAdded by Katie Colihan on April 27, 2012 at 11:44am — No Comments
Inputs and Resolutions With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple… |
Added by Todd Katcher on April 27, 2012 at 10:50am — No Comments
Okay, we've figured out where the deals are; see "Follow Up, Follow Up, Follow Up" my previous blog entry. Here is the scouting reports on various Internet Sales models.
You, Me, and the BDC
Hire a bunch of students, telemarketers, and part-timers and let them call all your leads. Compensation is based on Shows and Shows Sold, etc. By the way BDC stands for Business Development Center. Give out weekend spiffs and realistically they can make another…
ContinueAdded by Garrett Osborne on April 27, 2012 at 1:51am — 2 Comments
Many months ago I hired a BDC rep who proved to be one of the best I've ever had. Her name is Trish Keller, and is a dE member. She possessed very good writing and communication skills, a great personality, and excellent phone skills. But that later changed when she was plagued by something unforeseen and debilitating.
You see, Trish had woken up one day, before we ever met, with a tingling sensation in her left arm. The next day it was completely numb. She since had multiple…
ContinueAdded by Mike Myers on April 26, 2012 at 1:57pm — 4 Comments
The importance of vital content is immense for all online marketing professionals. The ever increasing popularity of viral content is due to the fact that it can spread extremely quickly and can create backlinks in a breeze without spending much time or effort. These backlinks play a stellar role in generating a huge amount of traffic for the website by improving the search engine ranking of the website.
It is true that very few contents go viral over the web. However, it is…
Added by Smit Shah on April 26, 2012 at 9:30am — No Comments
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