One of the biggest challenges facing any Internet Sales Manager is the Low Ball Quote. Because there is no guaranteed answer to the Low-Ball. no turn-key, no magic bullet. Joe Girard, one of the great car salesmen of all time, said that the battle is not customer vs. salesman; the battle, as Mr. Girard states, is getting on the customer's side. The Low-Ball is what stands between you and a winning relationship with the customer. It is a big mountain to climb. 

Some…

CarChat24’s new premium dealer chat software is now in extended beta release. This new beta test is ready to go and we would like to invite you to participate.

We are currently looking for enthusiastic and eager car dealers to take part in our extended beta test to help us find bugs and to give feedback and suggestions for features that would improve our…

Listen to our last Auto Dealer Live! We talk about BDC and phone training for sales people. Listen and let us know what you think. If you would like to be part of the show email us.

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So many blogs lately on the processes of top producers, selling 20-40+ cars a month, best practices, does anyone really grow up to be an automotive sales person, etc.

From back as far as we can remember, we are "programmed" by parents, friends, school buddies, work associates, bosses that many "things" are either impossible or just can't be done.

Remember the 4 minute mile?  EVERYONE said it couldn't be done yet Roger Bannister didn't believe it and was…

Do You Know Where Your Business Is Going?

Do You Know How To Get There?

Written by: Randolph S. Lofgren…

Lafayette, CO (PRWEB) April 30, 2012 - KPA’s online Emergency Response Course is designed with the goal to educate every worker to correctly respond in the event of five classes of emergencies. This revised course is required by OSHA and EPA, and it is required annually for every employee.…

When an Internet customer asks for a quote through Edmunds or Cars.com they get five to six new best friends. The Internet Sales Managers say the same stuff with the same quotes and whoever how the lowest price wins. Not really. The battle is won by how you, the ISM, distinguishes himself from the rest. This is the art of our job, this is the most fundamental selling there is: selling yourself.

Listen to Lead: This is about the first thirty seconds of a phone…

Most consumers have lumped "service", whether you are a dealer or an independent repair facility, as a commodity. Which means you compete in a market with everyone else even though the market is not a level playing field.…

OK, that’s not fair.  Most people like you.  At least according to a recent Consumer ReportsAnnual Auto Survey in which 73% said that they were either completely or very satisfied with their repair shop.  I thought it interesting to look at the 5 reasons most often cited for dissatisfaction.

Before we dive in, let me give you a quote: “Truth is universal. …

FOR IMMEDIATE RELEASE

For Further Information Contact:

Nate Sieveking / 952-224-8003  

Nate@remembergroup.com                     

re:member group Loyalty Marketing Solutions announces two promotions in key positions

MINNEAPOLIS (April 30, 2012) – Nate Sieveking, former Vice President of Marketing, is now President of re:member…

The Right Process is the key to success in every industry period.

Most business professionals already know that process is what drives success. most if not all of the worlds most successful companies depend on it. Companies like McDonalds, Starbucks, Disney, Hilton to name just a few. The big challenge facing the automotive industry today is not the "Road to the Sale" it's all the other things we do that are not process driven.

Simple things like…

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…

Today, I joined a friend of mine for some shopping at Ikea, Lowes, and Target. I'm not a traditional female. That is, I don't know a lot about gardening, color combinations, or, I hate to admit, about cooking. I've made do with pasta, rice, and cereal for longer than I care to admit.

With experience, I've learned to navigate the twists and turns that is Ikea.…

Be the Person You Were Meant to Be

You can be all the things you dream of being,

if you’re willing to work hard and if you believe in yourself more.

Learn from the mistakes of others –…

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…

I worked at Oracle for a number of years and learned a great deal about Data Mining, Statistical Decistion Theory, Data Warehouses--all the components of Business Intelligence. I look around the Greater Los Angeles Area and where is a true BI--Business Intelligence Solution--at the dealer level? Dealers have, not years, but decades of data, and rather than using it to target specific demographics they still do the same ol' same ol' wasting millions of dollars on advertising, promotions, and…

Your Customers are Mad as Hell, and They Won’t Take It Anymore!!

Conquest and Retention are both driven by the Caller’s Journey

Great new is...we are clearly in recovery. The risk is, as Jack Jackintelle, President of the Rick Case Automotive Group, recently stated in his presentation to the Automotive Leadership Roundtable, is that we go back to reading our financial statements from the bottom up. There has…

A great feature of VinSolutions is the Fulfillment team and their ability to enhance your current marketing programs. The team prides themselves on being One With Vin, and that pride carries over into their work. This is evident in the strong relationships built with each client, the dedication to stay on top of the latest trends and technology, as well as a round-the-clock initiative devoted to their work. It is very apparent they have a ‘your business is our business’ attitude.

You…

Check out this great blog by Joe Cimmino from our graphics team, as he talks about the important role of text in a graphic.

What does it take to create a ground-breaking advertisement? An advertisement that will successfully communicate a message as well as…