First and foremost, if you're not on top of your other marketing priorities, there's no need to even look at Pinterest at this point. Those priorities should be:
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.
If your dealership has let your email marketing efforts go in…
What if you could spot engaged and ready-to-buy shoppers as they browse your dealership website in real-time? How would that transform your Internet Business?
The word Jade is a heteronym (a word with the same spelling, yet different meanings) that is used in one form or another in the arena of sales. When used as a noun, Jade is a beautiful, expensive gemstone. As a verb, Jade is worn out broken down worthless and dull. If the word Jade was used to describe your qualities as a sales professional, would you be described as…
Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites? If this is the case, are you frustrated with your Dealer Principal's decision to block access?
I recently came across a situation where a dealership group was divided on how…
As most everyone knows, ignorance of the law is no excuse. Yet, it’s clear that some dealers really have no idea if their staff is knowledgeable enough to follow the maze of rules and regulations that govern their organizations. Indeed, there sometimes seems to be a tendency for folks to bury their heads in the sand and hope for the best. If…
VinAuditIntroduces Vehicle History Reports with Real-Time Data for a Fraction of the Price of a CARFAX® Report & AutoCheck
The National Motor Vehicle Title Information System (NMVTIS) is administered by the U.S. Justice Department and, under federal law, all insurance companies, salvage and junkyards, salvage auctions and towing companies are required to report to NMVTIS. The System is intended to ensure key vehicle history information is available accessible,…
@NewVisionSales : I have been in the car business for 34 years. I have been a Dealer for 19 of those years. Glynn is the closest I have seen to matching the style and training philosophy that I prefer and that this business desperately needs. A real professional! Keep up the good work. #DD12
Finding, Connecting and Building Win-Win Relationships
Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people,…
Every day in Buy Here Pay Here, New and Pre-owned operations there are universal problems which all dealer’s face. Mainly vehicles breakdown and customers don't have the money for repairs. Which equals upset customers and repossessed vehicles. So, you better have a plan. The options which I see most dealers choose include:
Buying a third party warranty or service contract to sell the customer? This has its own problems. Laying out that upfront cash, for a BHPH dealer, can…
An interesting report from comScore and I think some premonitions for retail automotive.
Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly and…
Auto sales are recovering because of the superior value offered by manufacturers -- not because of the economy. What else explains why auto sales recovered in 2011 while so many other economic indicators remain poor? Do increased sales volumes in 2011 mean that the US economy is recovering or is it indicative of the automobile's value proposition to the consumer?
While most agree that the economy is slowly improving, unemployment is still north of 8.3%, the real number is 11% when you…
Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.
“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”
We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me…
The deadline to post OSHA 300 logs was February 1, 2012. If you haven’t posted yet, don’t panic. You might be exempt. This short video walks you through the record keeping requirements and many exemptions. The video focuses on federal OSHA guidelines; some state agencies may have different requirements. Check…
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.
On the heels of Data Wars, I thought this was a pertinent article to share from the Washington Post. While it does not specifically pertain to the discussion at hand it continues to point out how vulnerable data can be at various points and what it can be used for.
Little-known firms tracking data used in credit scores - The Washington Post …
There are two types of people in this world; those who tend to over think or those who tend to under think. Many people mistakenly apologize for over thinking situations. The act of over thinking is not bad, but when you over think could be-particularly in sales. Over thinking should be done in the preparation and practice stages of your sales career not…
After attending a very detailed week long training event, a group of new salespeople were starting their first day on the sales floor. They were full of energy, enthusiasm and excitement. The product is new, the environment is new and they’re filled with possibilities. Enthusiasm paired with a growing understanding of their product makes for…
How many times has your owner or manager announced "Changes are going to be made in regards to ....".
What do the faces of your team look like? Scared? Resigned? Amused?
Instituting change in your company is not an easy thing. It takes time, strategy and a commitment from all involved. It especially takes discipline from the top leaders to keep everyone…